Survey of Brand Marketers Finds Large Measurement Gap

Majority of Marketers Understand the Value of Marketing Performance Measurement but Characterize Their Efforts as Average or Below May 24, 2017 — Mountain View, CA — Brand Innovators and Origami Logic today released a report, “Mastering Marketing Measurement: Why Brand Marketers Want to Accomplish More With Their Performance Data,” based on a survey of more than 250 digital marketers at leading brands across a diverse set of industries. The report highlights that while most marketers understand the value of effectively implementing marketing performance measurement (MPM) practices, 72 percent of them characterized their organization’s efforts as average or below, uncovering a significant measurement gap. In addition, the report found that many marketers are still experiencing significant challenges when it comes to implementing marketing performance management, the best practice of aggregating and analyzing marketing performance data across various channels (advertising, social, video, etc.). Marketers across the board realize the value of effectively [...]

By | May 24th, 2017|Categories: Announcements|Tags: |0 Comments

Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era

Marketing Performance Measurement Platform Accelerates Time-to-Insight with New AI-Enabled Capabilities May 3, 2017 -- Mountain View, CA -- Origami Logic today announced the Spring 2017 release of its marketing performance measurement platform. Innovative new capabilities, including the introduction of a mobile app, Origami Stories, Automated Insights Engine and Origami Workbench, change how marketing insights are generated and consumed by analysts and brand teams. The new mobile app features Origami Stories, notifications that leverage artificial intelligence (AI) to automate the generation and delivery of key performance indicators and insights directly to marketers, in real time. In addition, Origami Workbench provides data analysts with a scripting environment for conducting advanced analytics by enriching and transforming their data. “We work with some of the world’s largest advertisers, and they have made it clear that marketers need faster access to insights so they can make decisions in-flight. Dashboards are great for certain types of [...]

By | May 2nd, 2017|Categories: Announcements|Tags: |0 Comments

Origami Logic Improves Digital Media Transparency with Support for Moat Analytics

Origami Logic now supports the integration of data from Moat into its marketing performance measurement platform. April 25, 2017 — Mountain View, CA — Origami Logic today announced a new connector that supports the integration of data from Moat Analytics into its marketing performance measurement platform. The support for Moat Analytics, which provides in-depth viewability and attention measurement to publishers and advertisers, gives marketers a rich data source to verify the performance of campaigns and to integrate with data they receive from other sources. “We are seeing a new mandate from marketers to take ownership of marketing performance data, like they have with audience data and media buying systems, in order to have an objective perspective on how their campaigns are performing,” said Opher Kahane, CEO and co-founder of Origami Logic. “By adding support for Moat, we now provide marketers a way to compare and automatically integrate the viewability and [...]

By | April 25th, 2017|Categories: Announcements, Press Releases, Uncategorized|Tags: |0 Comments

Origami Logic Earns EU-U.S. Privacy Shield Certification

Origami Logic announces it has received the European Union-United States Privacy Shield certification. March 27, 2017 — Mountain View, CA — Origami Logic today announced that it has received the European Union-United States Privacy Shield Certification. This certification, in conjunction with the previously earned ISO/IEC 27001 and TRUSTe certifications, demonstrates the company’s strong commitment to providing enterprise-grade security and protecting the privacy of customer data. “We work with some of the world’s largest advertisers, and they put a tremendous amount of trust in us when it comes to their important marketing performance data,” said Opher Kahane, CEO and co-founder of Origami Logic. “The certifications we have received show the commitment we have in keeping their data secure and maintaining their trust.” The European Union (EU)-United States (U.S.) Privacy Shield Framework was designed by the U.S. Department of Commerce and the European Commission to provide companies on both sides of the [...]

By | March 27th, 2017|Categories: Announcements, Press Releases, Uncategorized|Tags: |0 Comments

Origami Logic Redefines Marketing Measurement With Marketing Graph™ Advances

November 17, 2016 — Mountain View, CA — Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the world’s largest advertisers depend on Origami to be more agile and meet increasingly rigorous campaign measurement and transparency demands. The latest enhancements to the platform and the foundational Marketing Graph provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, allowing marketers to support thousands of data sources and to make campaign decisions in real-time. “Modern marketers face an unprecedented volume and velocity of campaign engagement data. The most sophisticated brand marketers around the globe depend on our platform for up-to-the-minute campaign performance insights across all of their marketing activation channels,” said Opher Kahane, CEO and co-founder of Origami Logic. “The Marketing Graph is a unique capability to help marketers bring clarity and understanding [...]

By | November 17th, 2016|Categories: Announcements|Tags: |0 Comments

Survey of Brand Marketers Finds Significant Gap Between Marketing Campaign Execution and Performance Insights

Marketers Cite Long Data-Access Lag Times as Top Omni-Channel Measurement Challenge April 5, 2016 -- Mountain View, CA -- Marketing technology innovator Origami Logic today released the “2016 Marketing Signals Report” based on a global survey of brand and digital marketing professionals. The survey found that while regularly measuring marketing signals is key to unlocking marketing ROI, most respondents struggle to quickly make sense of their current marketing data anarchy due to extended access lag times. The overwhelming number and variety of campaigns, systems and resulting signals (responses to marketing activities and associated performance indicators) in marketing has created a sizable gap between campaign execution and performance insights. According to the survey, having multiple systems that capture and measure the signals (53 percent) and the inability to take action based on results (40 percent) are the most pervasive problems when it comes to measuring marketing signals. Consequently, signal measurement lag has become [...]

By | April 5th, 2016|Categories: Announcements|0 Comments

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