Origami Logic Redefines Marketing Measurement With Marketing Graph™ Advances

November 17, 2016 — Mountain View, CA — Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the world’s largest advertisers depend on Origami to be more agile and meet increasingly rigorous campaign measurement and transparency demands. The latest enhancements to the platform and the foundational Marketing Graph provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, allowing marketers to support thousands of data sources and to make campaign decisions in real-time. “Modern marketers face an unprecedented volume and velocity of campaign engagement data. The most sophisticated brand marketers around the globe depend on our platform for up-to-the-minute campaign performance insights across all of their marketing activation channels,” said Opher Kahane, CEO and co-founder of Origami Logic. “The Marketing Graph is a unique capability to help marketers bring clarity and understanding [...]

By | November 17th, 2016|Categories: Announcements|Tags: |0 Comments

Survey of Brand Marketers Finds Significant Gap Between Marketing Campaign Execution and Performance Insights

Marketers Cite Long Data-Access Lag Times as Top Omni-Channel Measurement Challenge April 5, 2016 -- Mountain View, CA -- Marketing technology innovator Origami Logic today released the “2016 Marketing Signals Report” based on a global survey of brand and digital marketing professionals. The survey found that while regularly measuring marketing signals is key to unlocking marketing ROI, most respondents struggle to quickly make sense of their current marketing data anarchy due to extended access lag times. The overwhelming number and variety of campaigns, systems and resulting signals (responses to marketing activities and associated performance indicators) in marketing has created a sizable gap between campaign execution and performance insights. According to the survey, having multiple systems that capture and measure the signals (53 percent) and the inability to take action based on results (40 percent) are the most pervasive problems when it comes to measuring marketing signals. Consequently, signal measurement lag has become [...]

By | April 5th, 2016|Categories: Announcements|0 Comments

Origami Logic Expands Executive Team and Moves Headquarters to Support Company Growth

Marketing Technology Innovator Names Steven Wastie as Chief Marketing Officer and Mark Lambert as Chief Financial Officer March 03, 2016 — Mountain View, CA — Origami Logic today announced the strategic expansion of its leadership team with the appointment of Steven Wastie as its Chief Marketing Officer and Mark Lambert as its Chief Financial Officer. The company also announced that it has moved its headquarters to Mountain View, CA -- doubling its office space to accommodate customer acquisition success and scaling plans. Wastie is responsible for the worldwide marketing strategy and in-market execution plans, while Lambert oversees the finance, talent, legal and facilities functions. They both report to Origami Logic CEO and Co-Founder Opher Kahane. “The overwhelming market response to our solution from some of the largest global advertisers in the past 12 months has surpassed all of our expectations, and we plan to significantly scale our product capability and go-to-market [...]

By | March 3rd, 2016|Categories: Announcements|0 Comments

Origami Logic Raises $25 Million to Solve Marketing’s Biggest Problem

Secures Additional Funding to Meet Surging Demand for Marketing Signal Measurement September 29, 2015 -- Mountain View, CA -- Origami Logic  announced it has closed a $25 million Series C financing round, bringing total funding to $49.3 million, to enable the CMOs of tomorrow to know what happened today. Enterprise and marketing technology investor Next World Capital led the financing round with participation from DAG Ventures and existing investors Accel Partners, Icon Ventures and Lightspeed Venture Partners. The latest investment will be used to accelerate Origami’s growth and speed product development efforts. “Next World Capital is backing Origami Logic, the Marketing Signal Measurement leader, because they are solving the biggest problem that marketers face today,” said Tom Rikert, Partner, Next World Capital. “Origami Logic’s impressive traction with global brands has set a new precedent for signal measurement that can meet the volume, velocity and complexity of modern marketing. Origami Logic’s [...]

By | September 29th, 2015|Categories: Announcements|0 Comments

Origami Logic Unveils First Marketing Signal Measurement Platform

September 17, 2015 — Menlo Park, CA — Origami Logic announced the release of the industry’s first platform designed to measure marketing signals. Marketing signals are generated every time someone clicks, opens, likes, views, tweets, shares or otherwise interacts with advertising and content. The Origami Logic Marketing Signal Measurement Platform empowers companies to convert massive streams of marketing signals into the actionable business insights required to optimize multi-channel campaigns, every day. “The CMOs of tomorrow, must know what happened today,” said Opher Kahane, CEO and co-founder of Origami Logic. “The holy grail of marketing is the ability to know with speed and precision what works and what doesn’t. Most marketers still can’t determine the results of their daily marketing campaigns.” “We were challenged with 500+ digital accounts across multiple platforms. Gaining visibility and actionable insights was not only a manual, time-consuming process, but also the delay in reporting kept us from [...]

By | September 17th, 2015|Categories: Announcements|0 Comments

Origami Logic Unveils Framework for Marketing Signals

Provides Marketers With a Definitive Standard to Measure Marketing Signals Across All Online and Offline Marketing Channels July 16, 2015 -- Menlo Park, CA -- Origami Logic Modern marketers are inundated with information, and are accountable for knowing what is happening in their marketing portfolio every hour of every day. Origami Logic today announced the first edition of the Marketing Signals Framework, which systematically organizes and prioritizes the overwhelming amount of signals that marketing organizations need to understand to properly manage the campaigns they execute across various online and offline channels – including display, search, mobile, social, email, print, TV, and more. “We are trying to understand the complex new universe of audience interactions across all of our channels and campaigns. Our ability to continually drive business growth depends on it,” noted Tom Santora, Chief Marketing Officer, Omni Hotels & Resorts. “Marketers need a more intuitive way to understand all [...]

By | July 16th, 2015|Categories: Announcements|0 Comments

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