No More Optimization For Optimization’s Sake

This post previously appeared in AdExchanger on March 26th, 2019. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented levels of raw information that probes consumers’ needs, wants and desires. Obtaining and operationalizing data is no longer the challenge. The question before us now is how to best optimize our [...]

By | April 16th, 2019|Categories: Marketing Measurement Best Practices, Origami Opinions|Tags: |

AI Empowers Better Marketing – But It Can’t Replace the Expert Marketer

The entire plot of HBO’s Westworld. The crux of Will Smith’s 2004 box office hit I, Robot. The half-digital love story HER (that resonated with you way more than you’d like to admit). All three of these fictional tales found themselves centered around one core theme: the complex dynamic of the human condition as it relates [...]

By | March 19th, 2019|Categories: Marketing Analytics, Marketing Measurement Best Practices|Tags: |

Making the Case for Media Efficiency

We recently got the chance to sit down with Alon Amit, VP of product and a co-founder of Origami Logic, to talk about media efficiency and the challenges of getting the most out of ad spend on a campaign. Alon headed up product management at Google for the machine learning system that powers Google's search ads [...]

The Secret To Paid Media ROI: In-Flight Campaign Optimization

In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight campaign optimization all limit the ability to increase return on ad spend (ROAS). Among these challenges, the need for marketing teams to shift to optimizing [...]

Three Challenges For Increasing Paid Media ROI (ROAS)

When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most effective when evaluating campaign success. Improving ROAS for your paid media is extremely important, but as always, easier said than done. In-Flight Campaign [...]

By | May 22nd, 2018|Categories: Media Transparency, Paid Media|Tags: , , |

Storytelling With Your Campaign Analysis Data

We recently got the chance to sit down with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, to address some of the common questions she gets as she works with companies on their marketing measurement initiatives. April has over twenty years' experience as a marketer, a consultant, and a leader. Working at the [...]

By | March 8th, 2018|Categories: Marketing Analytics, Origami Opinions|

Is Amazon Better for CPG Paid Search Than Google?

Google has long dominated the paid search market, capturing 78% of $36.7B US search ad revenues in 2016. However, according to the same report, Amazon and Yelp are expected to see the strongest growth rates, as more and more users start their searches for products and places in those popular services. This trend -- with respect [...]

By | March 1st, 2018|Categories: Digital Marketing|Tags: , , , , |

Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

Link Insights To Action With A Measurement-Driven Organization Marketing performance measurement helps brands precisely quantify the incremental impact of marketing, identify customer buying trends, and inform future marketing strategy. Now, many firms are eager to develop a more advanced measurement-driven approach to optimize marketing budgets and deliver better cross-channel marketing messages, strategies, and measurement. But there's [...]

By | February 14th, 2018|Categories: Analyst Report|Tags: |

Looking For a Marketing Performance Measurement Solution?

Find the right marketing performance measurement solution for you Thanks to digital, the rapidly evolving marketing landscape has forever changed the way marketers think about engaging audiences. Every day, there are new ways to connect. And every day, marketing activities are returning a wealth of valuable data—signals that can be used to inform decisions about marketing, [...]

By | February 8th, 2018|Categories: Marketing Analytics, Origami Updates|

$15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

I am pleased to announce that we just closed a $15.2 million round of funding. The round was co-led by new investors Viola Ventures and Saban Ventures, with participation from our existing investors as well. It has been over two years since our last funding round. There have been some significant developments in the market for [...]

By | January 30th, 2018|Categories: Origami Updates|Tags: , |