A Quick Tour of Measurement for Video Campaigns

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials [...]

Poor Video Ad Creative is Like Speaking Chinese to a German

This is Part II of our ongoing blog series on creating and measuring game-changing video advertisements. If you missed it, Part I covers establishing a foundation for measurement in order to prove ROI. Once you have set your desired KPIs against your brand’s goals, planning a powerful and relevant DV campaign is the next step. The key [...]

Announcing the Fall 2016 Release of Our Marketing Signal Measurement Platform, Features Marketing Graph™ Advances

We are excited to be announcing the latest release of our Marketing Signal Measurement Platform. This release helps marketers make cross-channel campaign decisions in-flight and address data transparency concerns. The latest enhancements to the platform and the foundational Marketing Graph™ provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, [...]

How Do I Know My Video Advertisement is Successful?

Marketers have doubled-down on paid digital video (DV) ads in the last two years, and with growth comes obstacles in navigating this new frontier. According to the latest IAB Video Study, marketers say the major hurdles to spending on DV ads are measurement (and proving ROI), ease of execution, and content quality.  Even big-time publishers like Facebook [...]

Q&A with Mayur Gupta (Part: III): Leading the Charge and the Business Impact of Operationalizing Marketing Data

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the third (and final) installment of their [...]

So You Say You Want a Marketing Dashboard…Let’s Talk

As part of continuing series on Marketing metrics & dashboarding, we hope you have had a chance to listen to our first webinar, “Why You Need to Speak the Language of Marketing Performance”. We defined the essential terminology associated with Marketing Performance Measurement, and promised to dive into what to consider when designing and building a marketing performance dashboard.  [...]

A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler's Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change shows absolutely no sign of letting up. Your job looks [...]

Speaking the Language of Marketing Measurement

The latest CMO Survey from Duke University’s Fuqua School of Business reveals that the challenge of how to prove Marketing’s value continues to hound CMOs. CMOs remain under pressure to demonstrate their impact.  According the study, quantitatively proving the impact of Marketing is one of CMOs’ key concerns this year. One may wonder why this issue [...]

Q&A with Mayur Gupta (Part: II): Operationalizing Marketing Data and Getting Away From Channel-based Frameworks

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the second installment of their conversation (part [...]

Big Brands are Boarding the Back-to-School Bus: See Why Disney and Dolce & Gabbana are Getting an A+ in Social Engagement

The Back-to-School shopping season is big business. In a recent survey, The National Retail Federation estimated that $27.3 billion will be spent on Back-to-School shopping this year, a significant increase over the $24.9 billion spent in 2015. Now that the new school year is gearing up, we thought it would be a good time to take [...]

By | September 19th, 2016|Categories: Marketing Analytics, Social Media Marketing|Tags: , |