Solving the Problem of Media Transparency, Fraud and Trust: A CMO Club Summit Recap

  Co-Authored by Dan Salzman, Global Head of Media, Analytics and Insights at HP, and Opher Kahane, CEO & Co-Founder at Origami Logic. This is a recap of a mainstage session that was led by Salzman and Kahane during The CMO Club Spring Summit. Originally posted on the CMO Club blog. What if every time you [...]

Capitalizing on the Age of Mobility

  The following post is the foreword to The Insider's Guide to Mobile Advertising. "In 2015, the smartphone emerged as the primary touchpoint for the entire U.S. digital audience, representing 65% of all time spent on digital media. And, already by Q1 of 2017, smartphone ownership is at 81% of Americans 12 and older, according Edison [...]

Top SXSW Brand Events, Plus Rumored Appearances

  As many of you are gearing up for SXSW 2017 and SXSW Interactive, we’ve put together a heat map of some of the top brand marketing events, as well as fun side-stops (when you need a break), and rumored celebrity appearances throughout the week! Friday, March 10th Brand Innovators, Day 1 @ Lamberts Keynotes: Terence Reilly - CMO, Crocs Sid [...]

By | March 7th, 2017|Categories: Events|Tags: |

Highlights From Our 2017 Super Bowl Engagement Report

With a $5 million price tag for a 30-second commercial this year, being a Super Bowl advertiser is not for the budget-conscious marketer. However, thanks to social media, Super Bowl campaigns have changed and are no longer just focused on a commercial being shown during the television broadcast. They are now multi-channel in nature and can [...]

By | February 17th, 2017|Categories: Campaign Report|Tags: , |

Convergence of Adtech and Martech Demands Marketing Data Standards

Digital marketing has raised the bar for the type of experiences consumers expect from brands. This is forcing marketers to up their game and in doing so, they are using advertising technology (adtech) and marketing technology (martech) spaces to attract, engage and acquire customers. But in a recently published report entitled, “A More Perfect Union: Adtech [...]

By | February 6th, 2017|Categories: Origami Opinions|Tags: , |

Holiday Wrap-Up, Stories in Your Data, & 2017 Predictions

Check out the latest content from Origami Logic in our January Newsletter: The Results from Black Friday and Cyber Monday Are In This year’s top shopping days took sales to a record high. Find out which brands led the way online for applause, engagement, conversions, and amplification, and why high amounts of marketing activity didn’t always [...]

By | January 5th, 2017|Categories: Origami Opinions|

What is the Marketing Graph™ Anyways?

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]

Which brands won the biggest shopping event of the year?

According to Adobe Digital Insights, new records were set this year with$3.34 billion spent online alone on Black Friday and another $3.45 billion spent online on Cyber Monday. That’s $6.8 BILLION in just 2 days of online sales. Wow. With so many brands participating in Black Friday and Cyber Monday, how does one stand out? Throughout [...]

By | December 16th, 2016|Categories: Campaign Report|Tags: , |

[Infographic] 3 Steps to Successful Digital Video Ad Campaigns

In this infographic, you will learn the 3 keys to producing successful digital video ad campaigns: Establish a measurement foundation Build creatives to support your KPIs Execute across the right inventory For more on creating powerful digital videos and to see some examples of winning campaigns, check out our Insider's Guide to Video Advertising.    

By | December 12th, 2016|Categories: Digital Marketing, Video Marketing|Tags: , |

A Quick Tour of Measurement for Video Campaigns

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials [...]