Want transparent access to marketing performance data? Own the problem.

It’s been eight months since Facebook “Inflate-Gate” (as a refresher, see admission from Facebook), where they miscalculated the average view time on video ads during a two-year period, but the saga continues. Earlier this week, Facebook admitted to their fifth metrics error and this time, they are refunding some advertisers. Advertisers are getting frustrated and are [...]

By | May 18th, 2017|Categories: Origami Logic Platform, Origami Opinions|Tags: , , |

Welcome to the Post-Dashboard Era with Instant Marketing Data

Marketing dashboards. They are an important application that organizations use to monitor the performance of their marketing efforts and we have built many of them with our customers on our marketing performance measurement platform. Yet, our customers have made it clear that while dashboards are great for certain types of users and use cases, many marketers [...]

By | May 2nd, 2017|Categories: Origami Logic Platform|

How to Measure Your Mobile Campaign ROI

Get an insider’s view on how to implement effective measurement strategies to prove marketing ROI of complex mobile campaigns. Mobile Activity is Shifting Fast Mobile devices are changing the customer journey faster than ever with always-on access to information. This shift is introducing new challenges and begs a lot of questions... Do you have the data insights [...]

By | April 28th, 2017|Categories: Mobile Marketing|Tags: , |

Solving the Problem of Media Transparency, Fraud and Trust: A CMO Club Summit Recap

  Co-Authored by Dan Salzman, Global Head of Media, Analytics and Insights at HP, and Opher Kahane, CEO & Co-Founder at Origami Logic. This is a recap of a mainstage session that was led by Salzman and Kahane during The CMO Club Spring Summit. Originally posted on the CMO Club blog. What if every time you [...]

Capitalizing on the Age of Mobility

  The following post is the foreword to The Insider's Guide to Mobile Advertising. "In 2015, the smartphone emerged as the primary touchpoint for the entire U.S. digital audience, representing 65% of all time spent on digital media. And, already by Q1 of 2017, smartphone ownership is at 81% of Americans 12 and older, according Edison [...]

Top SXSW Brand Events, Plus Rumored Appearances

  As many of you are gearing up for SXSW 2017 and SXSW Interactive, we’ve put together a heat map of some of the top brand marketing events, as well as fun side-stops (when you need a break), and rumored celebrity appearances throughout the week! Friday, March 10th Brand Innovators, Day 1 @ Lamberts Keynotes: Terence Reilly - CMO, Crocs Sid [...]

By | March 7th, 2017|Categories: Events|Tags: |

Highlights From Our 2017 Super Bowl Engagement Report

With a $5 million price tag for a 30-second commercial this year, being a Super Bowl advertiser is not for the budget-conscious marketer. However, thanks to social media, Super Bowl campaigns have changed and are no longer just focused on a commercial being shown during the television broadcast. They are now multi-channel in nature and can [...]

By | February 17th, 2017|Categories: Campaign Report|Tags: , |

Convergence of Adtech and Martech Demands Marketing Data Standards

Digital marketing has raised the bar for the type of experiences consumers expect from brands. This is forcing marketers to up their game and in doing so, they are using advertising technology (adtech) and marketing technology (martech) spaces to attract, engage and acquire customers. But in a recently published report entitled, “A More Perfect Union: Adtech [...]

By | February 6th, 2017|Categories: Origami Opinions|Tags: , |

Holiday Wrap-Up, Stories in Your Data, & 2017 Predictions

Check out the latest content from Origami Logic in our January Newsletter: The Results from Black Friday and Cyber Monday Are In This year’s top shopping days took sales to a record high. Find out which brands led the way online for applause, engagement, conversions, and amplification, and why high amounts of marketing activity didn’t always [...]

By | January 5th, 2017|Categories: Origami Opinions|

What is the Marketing Graph™ Anyways?

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]