Holiday Wrap-Up, Stories in Your Data, & 2017 Predictions

Check out the latest content from Origami Logic in our January Newsletter: The Results from Black Friday and Cyber Monday Are In This year’s top shopping days took sales to a record high. Find out which brands led the way online for applause, engagement, conversions, and amplification, and why high amounts of marketing activity didn’t always [...]

By | January 5th, 2017|Categories: Origami Opinions|

What is the Marketing Graph™ Anyways?

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]

Which brands won the biggest shopping event of the year?

According to Adobe Digital Insights, new records were set this year with$3.34 billion spent online alone on Black Friday and another $3.45 billion spent online on Cyber Monday. That’s $6.8 BILLION in just 2 days of online sales. Wow. With so many brands participating in Black Friday and Cyber Monday, how does one stand out? Throughout [...]

By | December 16th, 2016|Categories: Campaign Report|Tags: , |

[Infographic] 3 Steps to Successful Digital Video Ad Campaigns

In this infographic, you will learn the 3 keys to producing successful digital video ad campaigns: Establish a measurement foundation Build creatives to support your KPIs Execute across the right inventory For more on creating powerful digital videos and to see some examples of winning campaigns, check out our Insider's Guide to Video Advertising.    

By | December 12th, 2016|Categories: Digital Marketing, Video Marketing|Tags: , |

A Quick Tour of Measurement for Video Campaigns

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials [...]

Poor Video Ad Creative is Like Speaking Chinese to a German

This is Part II of our ongoing blog series on creating and measuring game-changing video advertisements. If you missed it, Part I covers establishing a foundation for measurement in order to prove ROI. Once you have set your desired KPIs against your brand’s goals, planning a powerful and relevant DV campaign is the next step. The key [...]

Announcing the Fall 2016 Release of Our Marketing Signal Measurement Platform, Features Marketing Graph™ Advances

We are excited to be announcing the latest release of our Marketing Signal Measurement Platform. This release helps marketers make cross-channel campaign decisions in-flight and address data transparency concerns. The latest enhancements to the platform and the foundational Marketing Graph™ provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, [...]

How Do I Know My Video Advertisement is Successful?

Marketers have doubled-down on paid digital video (DV) ads in the last two years, and with growth comes obstacles in navigating this new frontier. According to the latest IAB Video Study, marketers say the major hurdles to spending on DV ads are measurement (and proving ROI), ease of execution, and content quality.  Even big-time publishers like Facebook [...]

Q&A with Mayur Gupta (Part: III): Leading the Charge and the Business Impact of Operationalizing Marketing Data

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the third (and final) installment of their [...]

So You Say You Want a Marketing Dashboard…Let’s Talk

As part of continuing series on Marketing metrics & dashboarding, we hope you have had a chance to listen to our first webinar, “Why You Need to Speak the Language of Marketing Performance”. We defined the essential terminology associated with Marketing Performance Measurement, and promised to dive into what to consider when designing and building a marketing performance dashboard.  [...]