Bringing PR Measurement Into the Digital Era

This post on PR measurement was originally posted on Cision's blog.  Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates [...]

By | October 18th, 2017|Categories: Guest Perspective|

Do You Know Your Marketing Measurement Maturity Level? (Forrester)

At Origami Logic, we have the pleasure of interacting with some of the world’s largest advertisers. In our discussions with them, we find that organizations are on different points of a spectrum, in terms of the people, technology and processes they have in place to measure the performance of their marketing activities. Thus, when we begin [...]

By | October 17th, 2017|Categories: Analyst Report, Marketing Analytics|Tags: , |

How are Video Impressions Defined Across Publishers? Now you know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, marketing KPIs, and marketing attribution… Learn how [...]

Where Do I Start with Cross-Channel Attribution? Now You Know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, cross-channel attribution, building a customized marketing dashboard, and more. Learn how to [...]

By | September 28th, 2017|Categories: Cross-Channel Measurement, Marketing Analytics|Tags: , |

New Origami Stories Deliver Actionable Marketing Insights In-Flight

New Origami Stories deliver actionable marketing insights straight to your phone as activations and campaigns are in-flight. Today, we are rolling out some new Origami Stories. We introduced Stories in early May when we announced our mobile app and machine learning capabilities. Stories are proactive notifications that automatically surface information, observations and insights on marketing activities [...]

By | September 27th, 2017|Categories: Marketing Dashboards, Origami Logic Platform|Tags: , , |

How Should I Define Our Marketing KPIs? Now You Know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]

By | September 19th, 2017|Categories: Digital Marketing, Now You Know|

What KPIs Matter For My Digital Video Ad Campaigns? Now You Know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]

Marketing Dashboard Filters: What, Why, and How? Now You Know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, building a customized marketing dashboard, and more. Learn how [...]

By | September 7th, 2017|Categories: Cross-Channel Measurement, Marketing Dashboards|Tags: , |

Scaling Authenticity in The Attention Economy With Video Marketing

Embracing A New Social Contract To state the obvious, developing a marketing campaign used to be infinitely less complex than it is today. In the recent past we had but a handful of channels to chose from; television, radio, print, direct mail. It made for a relatively straight forward planning process, customer journey and a well [...]

By | September 1st, 2017|Categories: Guest Perspective, Video Marketing|Tags: , |

Why Do Marketers Need Marketing Dashboards? Now You Know.

This is the first post of Origami Logic’s “Now You Know” blog series, which answers common questions and “how to’s” for marketing measurement best practices. This series will feature subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, marketing [...]

By | August 24th, 2017|Categories: Marketing Dashboards, Marketing Measurement Best Practices|Tags: , , |