How Should I Define Our Marketing KPIs? Now You Know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]

By | September 19th, 2017|Categories: Digital Marketing, Now You Know|

What KPIs matter for my digital video ad campaigns? Now you know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]

Marketing dashboard filters: what, why, and how? Now you know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, building a customized marketing dashboard, and more. Learn how [...]

By | September 7th, 2017|Categories: Cross-Channel Measurement, Marketing Dashboards|Tags: , |

Scaling Authenticity in The Attention Economy With Video Marketing

Embracing A New Social Contract To state the obvious, developing a marketing campaign used to be infinitely less complex than it is today. In the recent past we had but a handful of channels to chose from; television, radio, print, direct mail. It made for a relatively straight forward planning process, customer journey and a well [...]

By | September 1st, 2017|Categories: Guest Perspective, Video Marketing|Tags: , |

Why do marketers need marketing dashboards? Now you know.

This is the first post of Origami Logic’s “Now You Know” blog series, which answers common questions and “how to’s” for marketing measurement best practices. This series will feature subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, marketing [...]

By | August 24th, 2017|Categories: Marketing Dashboards, Marketing Measurement Best Practices|Tags: , , |

Social Engagement Flurry for Solar Eclipse 2017, What Else is New?

Big events are SEO slam dunks for brand social engagement, enter solar eclipse 2017. We’ve seen this time and again with big event social campaigns during March Madness, the Super Bowl, the Olympics, Black Friday… the list goes on. And when an event is happening once in a blue moon (or once in a total solar [...]

By | August 21st, 2017|Categories: Events, Social Media Marketing|

How Sales and Media Transparency Define Performance Marketing at Hint Inc.

At the recent Brand Innovators #BISummit in San Francisco, we got the chance to connect with Nik Sharma, Director of Performance Marketing at Hint Inc. (cue my craving for pear Hint water, please). Alon Amit, Origami Logic co-founder and head of product, asked Nik about his unusual journey that lead him to his current role at [...]

By | August 8th, 2017|Categories: Guest Perspective, Marketing Analytics|

Why Cross-Channel Performance Measurement is Critical for Brands

This performance measurement blog first appeared on the Spreadfast blog August 2, 2017. Editor's note: In our Open Ecosystem blog series, we’re highlighting how our partners complement our offerings to bring the best solutions to your needs. Today we feature Spredfast partner Origami Logic, a marketing analytics company. With the Spredfast + Origami Logic connection, joint customers can link [...]

Industry Visionary and Former Beckon Executive, April Brown, Joins Origami Logic to Head Marketing Analytics Strategy Consulting

Today, we are excited to announce that April Brown has joined Origami Logic as our vice president of consulting, marketing analytics strategy. In this role, she will be leading a team that extends our client-centric Origami Logic engagement model to deliver consulting services that go beyond solution implementations and provide advisory services in marketing performance measurement [...]

By | August 1st, 2017|Categories: Marketing Analytics|Tags: , , |

The Best Brand Marketing in 2017…So Far

The internet contains endless tips and tricks for social media campaigns—from using hashtags, to leveraging the right platform for your audience, to choosing between photos or videos for your next post, and much, much more. The challenge remains, however, to decide on a brand marketing strategy that is unique and engaging for your audience. Just think: [...]

By | July 25th, 2017|Categories: Campaign Report|