Social Engagement Flurry for Solar Eclipse 2017, What Else is New?

Big events are SEO slam dunks for brand social engagement, enter solar eclipse 2017. We’ve seen this time and again with big event social campaigns during March Madness, the Super Bowl, the Olympics, Black Friday… the list goes on. And when an event is happening once in a blue moon (or once in a total solar [...]

By | August 21st, 2017|Categories: Events, Social Media Marketing|

How Sales and Media Transparency Define Performance Marketing at Hint Inc.

At the recent Brand Innovators #BISummit in San Francisco, we got the chance to connect with Nik Sharma, Director of Performance Marketing at Hint Inc. (cue my craving for pear Hint water, please). Alon Amit, Origami Logic co-founder and head of product, asked Nik about his unusual journey that lead him to his current role at [...]

By | August 8th, 2017|Categories: Guest Perspective, Marketing Analytics|

Why Cross-Channel Performance Measurement is Critical for Brands

This performance measurement blog first appeared on the Spreadfast blog August 2, 2017. Editor's note: In our Open Ecosystem blog series, we’re highlighting how our partners complement our offerings to bring the best solutions to your needs. Today we feature Spredfast partner Origami Logic, a marketing analytics company. With the Spredfast + Origami Logic connection, joint customers can link [...]

Industry Visionary and Former Beckon Executive, April Brown, Joins Origami Logic to Head Marketing Analytics Strategy Consulting

Today, we are excited to announce that April Brown has joined Origami Logic as our vice president of consulting, marketing analytics strategy. In this role, she will be leading a team that extends our client-centric Origami Logic engagement model to deliver consulting services that go beyond solution implementations and provide advisory services in marketing performance measurement [...]

By | August 1st, 2017|Categories: Marketing Analytics|Tags: , , |

The Best Brand Marketing in 2017…So Far

The internet contains endless tips and tricks for social media campaigns—from using hashtags, to leveraging the right platform for your audience, to choosing between photos or videos for your next post, and much, much more. The challenge remains, however, to decide on a brand marketing strategy that is unique and engaging for your audience. Just think: [...]

By | July 25th, 2017|Categories: Campaign Report|

The Rapid Emergence of Artificial Intelligence in Marketing Analytics

Everywhere you look, there seems to be an article these days about the use of artificial intelligence (AI) in marketing. MediaPost now does regular columns on the topic, and Gartner and AdAge have developed glossaries of artificial intelligence terms for marketers. So why all the fuss now since artificial intelligence and the notion of neural networks [...]

By | June 30th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices|Tags: |

Mother’s Day Ads Beat Out Father’s Day, But Not By Much

There is a commonly-held perception that Mother’s Day gets more attention than Father’s Day. We thought it would be fun to put that perception to a test so we measured the user engagement of Mother’s Day- and Father’s Day-related messages posted on Facebook, Instagram and Twitter by over 300 brands. Here are some highlights from the [...]

By | June 22nd, 2017|Categories: Origami Updates, Social Media Marketing|Tags: |

Top 5 Advertising Trends from Mary Meeker’s 2017 Internet Trends Report

Each year, the Internet industry goes abuzz when Mary Meeker of Kleiner Perkins presents her annual Internet Trends report. As she always does, Meeker packs a lot of details in the 355 slides(!). Particularly noteworthy (at least to us here at Origami Logic) is that one of her initial sections, Online Advertising (+ Commerce). Since we [...]

By | June 20th, 2017|Categories: Marketing Analytics, Origami Updates|

Mobile App and Origami Stories Now Available on Apple App Store

In early May, we announced the Spring 2017 release of our marketing performance measurement platform. Among its new features is a new mobile app that delivers Origami Stories, notifications that leverage artificial intelligence to automate the generation and delivery of key performance indicators and insights directly to marketers, in real time. Today, we are excited to [...]

Agile Marketing to the Constantly Connected Customer

In May we kicked off our State of Digital Marketing Measurement Q&A series; where Steven Wastie, CMO of Origami Logic, began asking Tina Moffett of Forrester all of our burning questions about digital, agile marketing and data-driven approaches best for the most contemporary brand marketers today. If you missed the first post about post-digital and the [...]