Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

This is the second part of an interview we recently conducted with Jessica Williams of Visa Global Innovation Marketing. Visa is once again a sponsor of the Winter Olympic Games so we talked with Jessica about the approach they are taking for their upcoming Olympics campaign. The first part of the interview can be found here. [...]

By | January 17th, 2018|Categories: Guest Perspective|Tags: , |

Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games in Rio. With the 2018 Winter Olympics approaching, Jessica was kind enough to spend some time with us recently to discuss the approach Visa is [...]

By | January 10th, 2018|Categories: Guest Perspective|Tags: , , |

Using a Naming Taxonomy to Ease Marketing Analytics Tagging

As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation...A marketing organization is well aware that they should do a better job at using a naming taxonomy to name their marketing “objects” (i.e., campaigns, ads, creatives, posts, etc.) but for various reasons, they haven’t gotten [...]

By | December 12th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices|

What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, custom marketing KPIs, and marketing dashboards… Learn [...]

By | November 30th, 2017|Categories: Marketing Analytics, Now You Know|Tags: , |

Data-Driven Marketers: Data is Hard, But People are Harder

The promise of a platform of any kind that will transform the way that an organization does business is compelling and indeed, exciting. Many organizations, with the best of intentions, begin right away getting down to the business of deploying the promise of a tool that will help them become data-driven marketers. They jump right in [...]

By | November 17th, 2017|Categories: Marketing Analytics, Origami Opinions|Tags: |

How Do I Track Marketing KPIs & Influencer Activity Mid-Campaign? Now You Know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, Marketing KPIs, and marketing dashboards… Learn how [...]

By | November 7th, 2017|Categories: Marketing Analytics, Now You Know|

Why Integrate Viewability Data and Marketing Data?

With media transparency making headlines, it has become a key initiative for advertisers to get transparent access to data that shows how their media is performing. Viewability, invalid traffic and brand safety data are critical in this effort so as a result, solutions that offer such data -- Moat, for example -- have become an important [...]

By | October 31st, 2017|Categories: Marketing Analytics|Tags: , |

What are Best Practices in Designing Marketing Dashboards? Now You Know.

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, marketing KPIs, and marketing dashboards… Learn how [...]

By | October 25th, 2017|Categories: Marketing Dashboards, Now You Know|Tags: , |

Media Transparency State of Affairs

We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now is what is being done about it? Is the status quo prevailing or is there an actual re-engineering of the brand/agency ecosystem taking place that [...]

By | October 19th, 2017|Categories: Media Transparency, Origami Opinions|Tags: , , |

Bringing PR Measurement Into the Digital Era

This post on PR measurement was originally posted on Cision's blog.  Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates [...]

By | October 18th, 2017|Categories: Guest Perspective|