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About Hannah Gamelin

Hannah Gamelin is the Content Marketing Manager at Origami Logic. Before joining Origami Logic in 2016, Hannah spent four years at APM startup AppDynamics. As the Customer Marketing Manger at AppDynamics, Hannah implemented the Customer Reference Program from scratch, growing customer references from zero to over 70 public customer references (pr, case studies, webinars, etc.) per year. Hannah graduated from Santa Clara University, and has a goal to visit 50 countries before her 50th birthday (currently at 28 countries and counting).
6 06, 2018

The Secret To Paid Media ROI: In-Flight Campaign Optimization

By | June 6th, 2018|Categories: Marketing Measurement Best Practices, Paid Media|Tags: , , |

In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight campaign optimization all limit the ability to increase return on ad spend (ROAS). Among these challenges, the need for marketing teams to shift to optimizing [...]

22 05, 2018

Three Challenges For Increasing Paid Media ROI (ROAS)

By | May 22nd, 2018|Categories: Media Transparency, Paid Media|Tags: , , |

When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most effective when evaluating campaign success. Improving ROAS for your paid media is extremely important, but as always, easier said than done. In-Flight Campaign [...]

8 08, 2017

How Sales and Media Transparency Define Performance Marketing at Hint Inc.

By | August 8th, 2017|Categories: Guest Perspective, Marketing Analytics|

At the recent Brand Innovators #BISummit in San Francisco, we got the chance to connect with Nik Sharma, Director of Performance Marketing at Hint Inc. (cue my craving for pear Hint water, please). Alon Amit, Origami Logic co-founder and head of product, asked Nik about his unusual journey that lead him to his current role at [...]

8 06, 2017

Agile Marketing to the Constantly Connected Customer

By | June 8th, 2017|Categories: Marketing Measurement Best Practices, Origami Updates|Tags: , |

In May we kicked off our State of Digital Marketing Measurement Q&A series; where Steven Wastie, CMO of Origami Logic, began asking Tina Moffett of Forrester all of our burning questions about digital, agile marketing and data-driven approaches best for the most contemporary brand marketers today. If you missed the first post about post-digital and the [...]

5 06, 2017

80% of brand marketers are out of touch with their campaign data, are you?

By | June 5th, 2017|Categories: Cross-Channel Measurement, Origami Updates|Tags: , , |

How important is it to gain the benefits of aggregating and analyzing your campaign data from various channels? How would you rate your organization’s ability in this area? These are the type of questions we asked digital marketers in a survey we recently conducted with Brand Innovators. Last week we released the results of the survey, [...]

28 04, 2017

How to Measure Your Mobile Campaign ROI

By | April 28th, 2017|Categories: Mobile Marketing, Origami Updates|Tags: , |

Get an insider’s view on how to implement effective measurement strategies to prove marketing ROI of complex mobile advertising campaigns. Mobile Activity is Shifting Fast Mobile devices are changing the customer journey faster than ever with always-on access to information. This shift is introducing new challenges and begs a lot of questions... Do you have the data [...]

7 03, 2017

Top SXSW Brand Events, Plus Rumored Appearances

By | March 7th, 2017|Categories: Events|Tags: |

  As many of you are gearing up for SXSW 2017 and SXSW Interactive, we’ve put together a heat map of some of the top brand marketing events, as well as fun side-stops (when you need a break), and rumored celebrity appearances throughout the week! Friday, March 10th Brand Innovators, Day 1 @ Lamberts Keynotes: Terence Reilly - CMO, Crocs Sid [...]

21 12, 2016

What is the Marketing Graph™ Anyways?

By | December 21st, 2016|Categories: Cross-Channel Measurement, Origami Logic Platform|Tags: , , |

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]

16 12, 2016

Which brands won the biggest shopping event of the year?

By | December 16th, 2016|Categories: Campaign Report|Tags: , |

According to Adobe Digital Insights, new records were set this year with$3.34 billion spent online alone on Black Friday and another $3.45 billion spent online on Cyber Monday. That’s $6.8 BILLION in just 2 days of online sales. Wow. With so many brands participating in Black Friday and Cyber Monday, how does one stand out? Throughout [...]

15 07, 2016

How a Strong Content Strategy Drives an Iconic Brand: In the Words of Visa, The North Face, Eventbrite, Bank of America, and GE Digital

By | July 15th, 2016|Categories: Campaign Report, Digital Marketing, Guest Perspective, Marketing Measurement Best Practices|Tags: , , |

Yesterday at the Brand Innovators Content Marketing #bisummit, we got to hear leading brand marketers from Visa, The North Face, Eventbrite, Bank of America, and GE Digital discuss how a strong content marketing strategy can drive an iconic brand strategy. This panel was led by Origami Logic CMO, Steven Wastie, and the contributors included: Don Ball, Visa Courtney Blacker, The [...]