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About Origami Logic

Origami Logic is a marketing analytics company that helps teams master their marketing performance by letting them see what’s working and what’s not, so they can optimize their efforts. Thousands of marketers and global brands like P&G, HP, JCPenney, Intel, and Omni Hotels, trust Origami Logic to help them unify and refine their vast array of marketing data, across every channel and platform, and let them search and organize it in real-time, in whatever way makes sense to them, so they can better understand their marketing efforts and improve their overall impact. Origami is funded by top-tier investors Accel Partners, Icon Ventures, NextWorld Capital, DAG Ventures, and Lightspeed Venture Partners.
17 04, 2019

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

By | April 17th, 2019|Categories: Announcements, Press Releases|Tags: |

Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize April 17, 2019 — Santa Clara, CA — A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns [...]

8 03, 2018

Storytelling With Your Campaign Analysis Data

By | March 8th, 2018|Categories: Marketing Analytics, Origami Opinions|

We recently got the chance to sit down with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, to address some of the common questions she gets as she works with companies on their marketing measurement initiatives. April has over twenty years' experience as a marketer, a consultant, and a leader. Working at the [...]

1 03, 2018

Is Amazon Better for CPG Paid Search Than Google?

By | March 1st, 2018|Categories: Digital Marketing|Tags: , , , , |

Google has long dominated the paid search market, capturing 78% of $36.7B US search ad revenues in 2016. However, according to the same report, Amazon and Yelp are expected to see the strongest growth rates, as more and more users start their searches for products and places in those popular services. This trend -- with respect [...]

14 02, 2018

Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

By | February 14th, 2018|Categories: Analyst Report|Tags: |

Link Insights To Action With A Measurement-Driven Organization Marketing performance measurement helps brands precisely quantify the incremental impact of marketing, identify customer buying trends, and inform future marketing strategy. Now, many firms are eager to develop a more advanced measurement-driven approach to optimize marketing budgets and deliver better cross-channel marketing messages, strategies, and measurement. But there's [...]

8 02, 2018

Looking For a Marketing Performance Measurement Solution?

By | February 8th, 2018|Categories: Marketing Analytics, Origami Updates|

Find the right marketing performance measurement solution for you Thanks to digital, the rapidly evolving marketing landscape has forever changed the way marketers think about engaging audiences. Every day, there are new ways to connect. And every day, marketing activities are returning a wealth of valuable data—signals that can be used to inform decisions about marketing, [...]

17 01, 2018

Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

By | January 17th, 2018|Categories: Guest Perspective|Tags: , |

This is the second part of an interview we recently conducted with Jessica Williams of Visa Global Innovation Marketing. Visa is once again a sponsor of the Winter Olympic Games so we talked with Jessica about the approach they are taking for their upcoming Olympics campaign. The first part of the interview can be found here. [...]

10 01, 2018

Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

By | January 10th, 2018|Categories: Guest Perspective, Origami Updates|Tags: , , |

A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games in Rio. With the 2018 Winter Olympics approaching, Jessica was kind enough to spend some time with us recently to discuss the approach Visa is [...]

17 10, 2017

Do You Know Your Marketing Measurement Maturity Level? (Forrester)

By | October 17th, 2017|Categories: Analyst Report, Marketing Analytics|Tags: , |

At Origami Logic, we have the pleasure of interacting with some of the world’s largest advertisers. In our discussions with them, we find that organizations are on different points of a spectrum, in terms of the people, technology and processes they have in place to measure the performance of their marketing activities. Thus, when we begin [...]

4 10, 2017

How are Video Impressions Defined Across Publishers? Now you know.

By | October 4th, 2017|Categories: Now You Know, Video Marketing|Tags: , , , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, marketing KPIs, and marketing attribution… Learn how [...]

28 09, 2017

Where Do I Start with Cross-Channel Attribution? Now You Know.

By | September 28th, 2017|Categories: Cross-Channel Measurement, Marketing Analytics|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, cross-channel attribution, building a customized marketing dashboard, and more. Learn how to [...]