About Perry Mizota

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So far Perry Mizota has created 24 blog entries.
3 10, 2018

Making the Case for Media Efficiency

By | October 3rd, 2018|Categories: Marketing Measurement Best Practices, Paid Media, Uncategorized|Tags: , , , |

We recently got the chance to sit down with Alon Amit, VP of product and a co-founder of Origami Logic, to talk about media efficiency and the challenges of getting the most out of ad spend on a campaign. Alon headed up product management at Google for the machine learning system that powers Google's search ads [...]

6 06, 2018

The Secret To Paid Media ROI: In-Flight Campaign Optimization

By | June 6th, 2018|Categories: Marketing Measurement Best Practices, Paid Media|Tags: , , |

In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight campaign optimization all limit the ability to increase return on ad spend (ROAS). Among these challenges, the need for marketing teams to shift to optimizing [...]

22 05, 2018

Three Challenges For Increasing Paid Media ROI (ROAS)

By | May 22nd, 2018|Categories: Media Transparency, Paid Media|Tags: , , |

When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most effective when evaluating campaign success. Improving ROAS for your paid media is extremely important, but as always, easier said than done. In-Flight Campaign [...]

12 12, 2017

Using a Naming Taxonomy to Ease Marketing Analytics Tagging

By | December 12th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices|

As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation...A marketing organization is well aware that they should do a better job at using a naming taxonomy to name their marketing “objects” (i.e., campaigns, ads, creatives, posts, etc.) but for various reasons, they haven’t gotten [...]

30 11, 2017

What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

By | November 30th, 2017|Categories: Marketing Analytics, Now You Know|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, custom marketing KPIs, and marketing dashboards… Learn [...]

7 11, 2017

How Do I Track Marketing KPIs & Influencer Activity Mid-Campaign? Now You Know.

By | November 7th, 2017|Categories: Marketing Analytics, Now You Know|

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, Marketing KPIs, and marketing dashboards… Learn how [...]

25 10, 2017

What are Best Practices in Designing Marketing Dashboards? Now You Know.

By | October 25th, 2017|Categories: Marketing Dashboards, Now You Know|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, marketing KPIs, and marketing dashboards… Learn how [...]

18 10, 2017

Bringing PR Measurement Into the Digital Era

By | October 18th, 2017|Categories: Guest Perspective|

This post on PR measurement was originally posted on Cision's blog.  Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates [...]

8 08, 2017

How Sales and Media Transparency Define Performance Marketing at Hint Inc.

By | August 8th, 2017|Categories: Guest Perspective, Marketing Analytics|

At the recent Brand Innovators #BISummit in San Francisco, we got the chance to connect with Nik Sharma, Director of Performance Marketing at Hint Inc. (cue my craving for pear Hint water, please). Alon Amit, Origami Logic co-founder and head of product, asked Nik about his unusual journey that lead him to his current role at [...]

3 08, 2017

Why Cross-Channel Performance Measurement is Critical for Brands

By | August 3rd, 2017|Categories: Cross-Channel Measurement, Marketing Measurement Best Practices|Tags: , |

This performance measurement blog first appeared on the Spreadfast blog August 2, 2017. Editor's note: In our Open Ecosystem blog series, we’re highlighting how our partners complement our offerings to bring the best solutions to your needs. Today we feature Spredfast partner Origami Logic, a marketing analytics company. With the Spredfast + Origami Logic connection, joint customers can link [...]