mm

About Steven Wastie

Steven has over 20 years of experience leading global marketing, product management, and business development activities in highly competitive and high-growth markets. Before joining Origami Logic, he was CMO at AppDynamics, where he ran marketing during a period of explosive growth as the company grew from 250 to 1,000 employees. Previously, Steven served in executive roles at Xirrus, Juniper Networks, and Inktomi.
18 10, 2017

Bringing PR Measurement Into the Digital Era

By | October 18th, 2017|Categories: Guest Perspective|

This post on PR measurement was originally posted on Cision's blog.  Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates [...]

3 08, 2017

Why Cross-Channel Performance Measurement is Critical for Brands

By | August 3rd, 2017|Categories: Cross-Channel Measurement, Marketing Measurement Best Practices|Tags: , |

This performance measurement blog first appeared on the Spreadfast blog August 2, 2017. Editor's note: In our Open Ecosystem blog series, we’re highlighting how our partners complement our offerings to bring the best solutions to your needs. Today we feature Spredfast partner Origami Logic, a marketing analytics company. With the Spredfast + Origami Logic connection, joint customers can link [...]

1 08, 2017

Industry Visionary and Former Beckon Executive, April Brown, Joins Origami Logic to Head Marketing Analytics Strategy Consulting

By | August 1st, 2017|Categories: Marketing Analytics|Tags: , , |

Today, we are excited to announce that April Brown has joined Origami Logic as our vice president of consulting, marketing analytics strategy. In this role, she will be leading a team that extends our client-centric Origami Logic engagement model to deliver consulting services that go beyond solution implementations and provide advisory services in marketing performance measurement [...]

6 12, 2016

A Quick Tour of Measurement for Video Campaigns

By | December 6th, 2016|Categories: Marketing Measurement Best Practices, Video Marketing|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials [...]

11 10, 2016

A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

By | October 11th, 2016|Categories: Digital Marketing, Marketing Analytics, Uncategorized|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler's Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change shows absolutely no sign of letting up. Your job looks [...]

31 08, 2016

Media Transparency – who’s at fault?

By | August 31st, 2016|Categories: Media Transparency, Origami Opinions|Tags: , |

  In the aftermath of the ANA’s initial Media Transparency Report  and follow-up recommendations, one thing is clear: media transparency is one piece of a larger transparency problem that advertisers and agencies need to discuss. This is an urgent matter. For context, consider the conditions for agencies and advertisers: Advertisers: Brands are struggling to operate and [...]

3 08, 2016

Keeping up with Marketing Measurement

By | August 3rd, 2016|Categories: Cross-Channel Measurement, Marketing Dashboards, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

Forrester Research just published an update to their “Vendor Landscape: Marketing Measurement and Optimization Solutions” research note. This is an update to an existing note and once again attempts to frame a very diverse, fast moving and constantly evolving practice area - far from an easy task and kudos to the team for taking it on. [...]

12 05, 2016

The Best Marketing Starts With The Best Data

By | May 12th, 2016|Categories: Digital Marketing|Tags: , |

Over 700 marketing leaders  attended this year's Forrester Marketing Forum in New York. The Forrester team did a predictably nice job in pulling together a stellar community of marketing execs, practitioners and vendor partners. Goes without saying that the event was chock full of thought provoking ideas, practical advice and a peer group full of insights [...]