Disney Planes

Today, we are launching The Campaign Intelligence Report, a series of posts we will be publishing on a regular basis that provides an analysis of high-profile marketing campaigns. We are kicking things off with the #Planesing campaign that Disney executed in conjunction with the launch of the movie Planes: Fire & Rescue. For the #Planesing campaign, users were asked to post photos to Instagram and Twitter of themselves acting like a plane.

Disney Planes Report


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