Do You Know Your Marketing Measurement Maturity Level? (Forrester)

By | October 17th, 2017|Categories: Analyst Report, Marketing Analytics|Tags: , |

At Origami Logic, we have the pleasure of interacting with some of the world’s largest advertisers. In our discussions with them, we find that organizations are on different points of a spectrum, in terms of the people, technology and processes they have in place to measure the performance of their marketing activities. Thus, when we begin [...]