14 02, 2018

Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

By | February 14th, 2018|Categories: Analyst Report|Tags: |

Link Insights To Action With A Measurement-Driven Organization Marketing performance measurement helps brands precisely quantify the incremental impact of marketing, identify customer buying trends, and inform future marketing strategy. Now, many firms are eager to develop a more advanced measurement-driven approach to optimize marketing budgets and deliver better cross-channel marketing messages, strategies, and measurement. But there's [...]

17 10, 2017

Do You Know Your Marketing Measurement Maturity Level? (Forrester)

By | October 17th, 2017|Categories: Analyst Report, Marketing Analytics|Tags: , |

At Origami Logic, we have the pleasure of interacting with some of the world’s largest advertisers. In our discussions with them, we find that organizations are on different points of a spectrum, in terms of the people, technology and processes they have in place to measure the performance of their marketing activities. Thus, when we begin [...]