24 05, 2017

Survey of Brand Marketers Finds Large Measurement Gap

By | May 24th, 2017|Categories: Announcements|Tags: |

Majority of Marketers Understand the Value of Marketing Performance Measurement but Characterize Their Efforts as Average or Below May 24, 2017 — Mountain View, CA — Brand Innovators and Origami Logic today released a report, “Mastering Marketing Measurement: Why Brand Marketers Want to Accomplish More With Their Performance Data,” based on a survey of more than [...]

2 05, 2017

Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era

By | May 2nd, 2017|Categories: Announcements|Tags: |

Marketing Performance Measurement Platform Accelerates Time-to-Insight with New AI-Enabled Capabilities May 3, 2017 -- Mountain View, CA -- Origami Logic today announced the Spring 2017 release of its marketing performance measurement platform. Innovative new capabilities, including the introduction of a mobile app, Origami Stories, Automated Insights Engine and Origami Workbench, change how marketing insights are generated [...]

25 04, 2017

Origami Logic Improves Digital Media Transparency with Support for Moat Analytics

By | April 25th, 2017|Categories: Announcements, Press Releases, Uncategorized|Tags: |

Origami Logic now supports the integration of data from Moat into its marketing performance measurement platform. April 25, 2017 — Mountain View, CA — Origami Logic today announced a new connector that supports the integration of data from Moat Analytics into its marketing performance measurement platform. The support for Moat Analytics, which provides in-depth viewability and [...]

27 03, 2017

Origami Logic Earns EU-U.S. Privacy Shield Certification

By | March 27th, 2017|Categories: Announcements, Press Releases, Uncategorized|Tags: |

Origami Logic announces it has received the European Union-United States Privacy Shield certification. March 27, 2017 — Mountain View, CA — Origami Logic today announced that it has received the European Union-United States Privacy Shield Certification. This certification, in conjunction with the previously earned ISO/IEC 27001 and TRUSTe certifications, demonstrates the company’s strong commitment to providing [...]

17 11, 2016

Origami Logic Redefines Marketing Measurement With Marketing Graph™ Advances

By | November 17th, 2016|Categories: Announcements|Tags: |

November 17, 2016 — Mountain View, CA — Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the world’s largest advertisers depend on Origami to be more agile and meet increasingly rigorous campaign measurement and transparency demands. The latest enhancements to the platform and [...]

5 04, 2016

Survey of Brand Marketers Finds Significant Gap Between Marketing Campaign Execution and Performance Insights

By | April 5th, 2016|Categories: Announcements|

Marketers Cite Long Data-Access Lag Times as Top Omni-Channel Measurement Challenge April 5, 2016 -- Mountain View, CA -- Marketing technology innovator Origami Logic today released the “2016 Marketing Signals Report” based on a global survey of brand and digital marketing professionals. The survey found that while regularly measuring marketing signals is key to unlocking marketing ROI, most [...]

3 03, 2016

Origami Logic Expands Executive Team and Moves Headquarters to Support Company Growth

By | March 3rd, 2016|Categories: Announcements|

Marketing Technology Innovator Names Steven Wastie as Chief Marketing Officer and Mark Lambert as Chief Financial Officer March 03, 2016 — Mountain View, CA — Origami Logic today announced the strategic expansion of its leadership team with the appointment of Steven Wastie as its Chief Marketing Officer and Mark Lambert as its Chief Financial Officer. The company [...]

29 09, 2015

Origami Logic Raises $25 Million to Solve Marketing’s Biggest Problem

By | September 29th, 2015|Categories: Announcements|

Secures Additional Funding to Meet Surging Demand for Marketing Signal Measurement September 29, 2015 -- Mountain View, CA -- Origami Logic  announced it has closed a $25 million Series C financing round, bringing total funding to $49.3 million, to enable the CMOs of tomorrow to know what happened today. Enterprise and marketing technology investor Next World [...]

17 09, 2015

Origami Logic Unveils First Marketing Signal Measurement Platform

By | September 17th, 2015|Categories: Announcements|

September 17, 2015 — Menlo Park, CA — Origami Logic announced the release of the industry’s first platform designed to measure marketing signals. Marketing signals are generated every time someone clicks, opens, likes, views, tweets, shares or otherwise interacts with advertising and content. The Origami Logic Marketing Signal Measurement Platform empowers companies to convert massive streams of [...]

16 07, 2015

Origami Logic Unveils Framework for Marketing Signals

By | July 16th, 2015|Categories: Announcements|

Provides Marketers With a Definitive Standard to Measure Marketing Signals Across All Online and Offline Marketing Channels July 16, 2015 -- Menlo Park, CA -- Origami Logic Modern marketers are inundated with information, and are accountable for knowing what is happening in their marketing portfolio every hour of every day. Origami Logic today announced the first [...]