28 09, 2017

Where Do I Start with Cross-Channel Attribution? Now You Know.

By | September 28th, 2017|Categories: Cross-Channel Measurement, Marketing Analytics|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, cross-channel attribution, building a customized marketing dashboard, and more. Learn how to [...]

7 09, 2017

Marketing Dashboard Filters: What, Why, and How? Now You Know.

By | September 7th, 2017|Categories: Cross-Channel Measurement, Marketing Dashboards|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, building a customized marketing dashboard, and more. Learn how [...]

3 08, 2017

Why Cross-Channel Performance Measurement is Critical for Brands

By | August 3rd, 2017|Categories: Cross-Channel Measurement, Marketing Measurement Best Practices|Tags: , |

This performance measurement blog first appeared on the Spreadfast blog August 2, 2017. Editor's note: In our Open Ecosystem blog series, we’re highlighting how our partners complement our offerings to bring the best solutions to your needs. Today we feature Spredfast partner Origami Logic, a marketing analytics company. With the Spredfast + Origami Logic connection, joint customers can link [...]

5 06, 2017

80% of brand marketers are out of touch with their campaign data, are you?

By | June 5th, 2017|Categories: Cross-Channel Measurement, Origami Updates|Tags: , , |

How important is it to gain the benefits of aggregating and analyzing your campaign data from various channels? How would you rate your organization’s ability in this area? These are the type of questions we asked digital marketers in a survey we recently conducted with Brand Innovators. Last week we released the results of the survey, [...]

23 03, 2017

Capitalizing on the Age of Mobility

By | March 23rd, 2017|Categories: Cross-Channel Measurement, Marketing Measurement Best Practices, Mobile Marketing|Tags: , , , |

  The following post is the foreword to The Insider's Guide to Mobile Advertising. "In 2015, the smartphone emerged as the primary touchpoint for the entire U.S. digital audience, representing 65% of all time spent on digital media. And, already by Q1 of 2017, smartphone ownership is at 81% of Americans 12 and older, according Edison [...]

21 12, 2016

What is the Marketing Graph™ Anyways?

By | December 21st, 2016|Categories: Cross-Channel Measurement, Origami Logic Platform|Tags: , , |

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]

28 10, 2016

Q&A with Mayur Gupta (Part: III): Leading the Charge and the Business Impact of Operationalizing Marketing Data

By | October 28th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the third (and final) installment of their [...]

30 09, 2016

Q&A with Mayur Gupta (Part: II): Operationalizing Marketing Data and Getting Away From Channel-based Frameworks

By | September 30th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Uncategorized|Tags: , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the second installment of their conversation (part [...]

16 09, 2016

Curious Which Brands Placed Gold, Silver and Bronze in the Brand Olympics? We Have You Covered!

By | September 16th, 2016|Categories: Cross-Channel Measurement, Marketing Analytics, Social Media Marketing|Tags: , , , , |

                    Now that the Games are over, here are some of the brands that scored big in the social engagement event for their Olympics marketing campaign. First, the medal winners. No surprise that they are all athletic apparel brands that had a lot at stake during the Olympics. [...]

30 08, 2016

Key Findings: Brand Olympics 2016

By | August 30th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , |

The Olympics is one of marketing’s biggest stages as brands vie for the attention of consumers around the world. Since March of this year, we have been tracking the Olympics-related social activity of 40 brands - 38 worldwide and Team USA sponsors and two non-sponsors (adidas and Under Armour). Now that the Olympics torch has been [...]