21 08, 2017

Social Engagement Flurry for Solar Eclipse 2017, What Else is New?

By | August 21st, 2017|Categories: Events, Social Media Marketing|

Big events are SEO slam dunks for brand social engagement, enter solar eclipse 2017. We’ve seen this time and again with big event social campaigns during March Madness, the Super Bowl, the Olympics, Black Friday… the list goes on. And when an event is happening once in a blue moon (or once in a total solar [...]

7 03, 2017

Top SXSW Brand Events, Plus Rumored Appearances

By | March 7th, 2017|Categories: Events|Tags: |

  As many of you are gearing up for SXSW 2017 and SXSW Interactive, we’ve put together a heat map of some of the top brand marketing events, as well as fun side-stops (when you need a break), and rumored celebrity appearances throughout the week! Friday, March 10th Brand Innovators, Day 1 @ Lamberts Keynotes: Terence Reilly - CMO, Crocs Sid [...]

7 09, 2016

Understanding Attribution: Join us for a webinar on September 13th to discuss common pitfalls and limitations

By | September 7th, 2016|Categories: Events, Marketing Analytics|Tags: , , , |

As a marketer in today’s fast-changing business environment, you’re facing an increasingly diverse set of challenges. You’re delivering your messages in a growing number of digital and offline channels, each generating potentially valuable data (and tons of it). At the same time, you’ve never had more ROI accountability or more requests for metrics in the pursuit [...]

12 05, 2016

Reflections from the Marketo Marketing Nation Summit

By | May 12th, 2016|Categories: Events, Origami Opinions|Tags: , |

Now that the whirlwind of activity has died down a bit from the Marketo Marketing Nation Summit this week, the team has had a chance to reflect on the giant industry peer gathering in Las Vegas. It was certainly exciting to listen on social channels to some of the top influencers on social media including Ann Handley, Scott Brinker and  Jon [...]

5 05, 2016

Origami Logic News Roundup – April 2016

By | May 5th, 2016|Categories: Events|Tags: |

In true Spring fashion, Origami Logic sprung into full action in the month of May with a long stream of top tier media coverage. If you haven’t read our March Madness Report and Marketing Signals Survey results, you should certainly check these out. We like to look back and give our readership community a snapahot of the breadth [...]

31 03, 2016

Origami CEO Opher Kahane and Jessica Williams of Visa to Speak at The eMetrics Summit

By | March 31st, 2016|Categories: Events, Guest Perspective|Tags: , , |

  Early next week, digital marketing analytics professionals will be gathering in San Francisco for The eMetrics Summit. The eMetrics Summit brings together marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from daily marketing data. On Monday, April 4, Origami Logic CEO and Co-founder Opher Kahane and Jessica Williams, Global Innovation Marketing [...]

9 03, 2016

Origami CEO and JCPenney to Speak at Brand Innovators Austin

By | March 9th, 2016|Categories: Events, Guest Perspective|Tags: , |

Later this week, thousands of people will be flocking to Austin, TX for South by Southwest (SXSW) Interactive. At the same time, Brand Innovators Austin will be hosting a series of events at Lambert’s Restaurant in Austin. On Friday, March 11, the theme of the day is Mega-Trends and Origami Logic founder and CEO Opher Kahane, [...]

17 08, 2015

Origami Logic VP of Marketing and VP of Product Host Marketing Signal Measurement Webinar

By | August 17th, 2015|Categories: Events, Origami Opinions|Tags: , , , , |

We are only two days away from our Marketing Signals webinar. Join Origami Logic VP of Marketing, Scott Jones and VP of Product, Alon Amit for an in-depth dive into the top strategies for measuring marketing signals. Scott and Alon will walk marketers through creating and organizing the most effective marketing measurement framework for delivering accurate [...]