17 01, 2018

Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

By | January 17th, 2018|Categories: Guest Perspective|Tags: , |

This is the second part of an interview we recently conducted with Jessica Williams of Visa Global Innovation Marketing. Visa is once again a sponsor of the Winter Olympic Games so we talked with Jessica about the approach they are taking for their upcoming Olympics campaign. The first part of the interview can be found here. [...]

10 01, 2018

Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

By | January 10th, 2018|Categories: Guest Perspective, Origami Updates|Tags: , , |

A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games in Rio. With the 2018 Winter Olympics approaching, Jessica was kind enough to spend some time with us recently to discuss the approach Visa is [...]

18 10, 2017

Bringing PR Measurement Into the Digital Era

By | October 18th, 2017|Categories: Guest Perspective|

This post on PR measurement was originally posted on Cision's blog.  Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates [...]

1 09, 2017

Scaling Authenticity in The Attention Economy With Video Marketing

By | September 1st, 2017|Categories: Guest Perspective, Video Marketing|Tags: , |

Embracing A New Social Contract To state the obvious, developing a marketing campaign used to be infinitely less complex than it is today. In the recent past we had but a handful of channels to chose from; television, radio, print, direct mail. It made for a relatively straight forward planning process, customer journey and a well [...]

8 08, 2017

How Sales and Media Transparency Define Performance Marketing at Hint Inc.

By | August 8th, 2017|Categories: Guest Perspective, Marketing Analytics|

At the recent Brand Innovators #BISummit in San Francisco, we got the chance to connect with Nik Sharma, Director of Performance Marketing at Hint Inc. (cue my craving for pear Hint water, please). Alon Amit, Origami Logic co-founder and head of product, asked Nik about his unusual journey that lead him to his current role at [...]

25 05, 2017

Post-Digital According to Forrester’s Tina Moffett

By | May 25th, 2017|Categories: Guest Perspective, Origami Updates|Tags: |

We are kicking off our State of Marketing Performance Measurement Q&A series. Steven Wastie, CMO of Origami Logic, recently spent some time with Tina Moffett of Forrester. He asked her all of our burning questions about digital marketing and the agile, data-driven approaches being used by the most contemporary brand marketers today. This is Part 1: What [...]

13 04, 2017

Solving the Problem of Media Transparency, Fraud and Trust: A CMO Club Summit Recap

By | April 13th, 2017|Categories: Guest Perspective, Marketing Analytics, Origami Opinions|Tags: , , , , |

  Co-Authored by Dan Salzman, Global Head of Media, Analytics and Insights at HP, and Opher Kahane, CEO & Co-Founder at Origami Logic. This is a recap of a mainstage session that was led by Salzman and Kahane during The CMO Club Spring Summit. Originally posted on the CMO Club blog. What if every time you [...]

28 10, 2016

Q&A with Mayur Gupta (Part: III): Leading the Charge and the Business Impact of Operationalizing Marketing Data

By | October 28th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the third (and final) installment of their [...]

30 09, 2016

Q&A with Mayur Gupta (Part: II): Operationalizing Marketing Data and Getting Away From Channel-based Frameworks

By | September 30th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Uncategorized|Tags: , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the second installment of their conversation (part [...]

1 08, 2016

Visa: How Athletes Are Being Leveraged For Their Olympics Campaigns

By | August 1st, 2016|Categories: Campaign Report, Guest Perspective, Social Media Marketing|Tags: , , , |

Visa is an old pro when it comes to sponsoring major sporting events, like the FIFA World Cup and the Olympics. However, for the Rio Olympics, they are taking a different approach in terms of the role athletes (“Team Visa”) are playing in their marketing Olympics campaigns. We recently had a chance to speak with Jessica [...]