19 03, 2019

AI Empowers Better Marketing – But It Can’t Replace the Expert Marketer

By | March 19th, 2019|Categories: Marketing Analytics, Marketing Measurement Best Practices|Tags: |

The entire plot of HBO’s Westworld. The crux of Will Smith’s 2004 box office hit I, Robot. The half-digital love story HER (that resonated with you way more than you’d like to admit). All three of these fictional tales found themselves centered around one core theme: the complex dynamic of the human condition as it relates [...]

8 03, 2018

Storytelling With Your Campaign Analysis Data

By | March 8th, 2018|Categories: Marketing Analytics, Origami Opinions|

We recently got the chance to sit down with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, to address some of the common questions she gets as she works with companies on their marketing measurement initiatives. April has over twenty years' experience as a marketer, a consultant, and a leader. Working at the [...]

8 02, 2018

Looking For a Marketing Performance Measurement Solution?

By | February 8th, 2018|Categories: Marketing Analytics, Origami Updates|

Find the right marketing performance measurement solution for you Thanks to digital, the rapidly evolving marketing landscape has forever changed the way marketers think about engaging audiences. Every day, there are new ways to connect. And every day, marketing activities are returning a wealth of valuable data—signals that can be used to inform decisions about marketing, [...]

12 12, 2017

Using a Naming Taxonomy to Ease Marketing Analytics Tagging

By | December 12th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices|

As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation...A marketing organization is well aware that they should do a better job at using a naming taxonomy to name their marketing “objects” (i.e., campaigns, ads, creatives, posts, etc.) but for various reasons, they haven’t gotten [...]

30 11, 2017

What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

By | November 30th, 2017|Categories: Marketing Analytics, Now You Know|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, custom marketing KPIs, and marketing dashboards… Learn [...]

17 11, 2017

Data-Driven Marketers: Data is Hard, But People are Harder

By | November 17th, 2017|Categories: Marketing Analytics, Origami Opinions, Origami Updates|Tags: |

The promise of a platform of any kind that will transform the way that an organization does business is compelling and indeed, exciting. Many organizations, with the best of intentions, begin right away getting down to the business of deploying the promise of a tool that will help them become data-driven marketers. They jump right in [...]

7 11, 2017

How Do I Track Marketing KPIs & Influencer Activity Mid-Campaign? Now You Know.

By | November 7th, 2017|Categories: Marketing Analytics, Now You Know|

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, Marketing KPIs, and marketing dashboards… Learn how [...]

31 10, 2017

Why Integrate Viewability Data and Marketing Data?

By | October 31st, 2017|Categories: Marketing Analytics|Tags: , |

With media transparency making headlines, it has become a key initiative for advertisers to get transparent access to data that shows how their media is performing. Viewability, invalid traffic and brand safety data are critical in this effort so as a result, solutions that offer such data -- Moat, for example -- have become an important [...]

17 10, 2017

Do You Know Your Marketing Measurement Maturity Level? (Forrester)

By | October 17th, 2017|Categories: Analyst Report, Marketing Analytics|Tags: , |

At Origami Logic, we have the pleasure of interacting with some of the world’s largest advertisers. In our discussions with them, we find that organizations are on different points of a spectrum, in terms of the people, technology and processes they have in place to measure the performance of their marketing activities. Thus, when we begin [...]

28 09, 2017

Where Do I Start with Cross-Channel Attribution? Now You Know.

By | September 28th, 2017|Categories: Cross-Channel Measurement, Marketing Analytics|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, cross-channel attribution, building a customized marketing dashboard, and more. Learn how to [...]