25 10, 2017

What are Best Practices in Designing Marketing Dashboards? Now You Know.

By | October 25th, 2017|Categories: Marketing Dashboards, Now You Know|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, marketing KPIs, and marketing dashboards… Learn how [...]

27 09, 2017

New Origami Stories Deliver Actionable Marketing Insights In-Flight

By | September 27th, 2017|Categories: Marketing Dashboards, Origami Logic Platform|Tags: , , |

New Origami Stories deliver actionable marketing insights straight to your phone as activations and campaigns are in-flight. Today, we are rolling out some new Origami Stories. We introduced Stories in early May when we announced our mobile app and machine learning capabilities. Stories are proactive notifications that automatically surface information, observations and insights on marketing activities [...]

7 09, 2017

Marketing Dashboard Filters: What, Why, and How? Now You Know.

By | September 7th, 2017|Categories: Cross-Channel Measurement, Marketing Dashboards|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, building a customized marketing dashboard, and more. Learn how [...]

24 08, 2017

Why Do Marketers Need Marketing Dashboards? Now You Know.

By | August 24th, 2017|Categories: Marketing Dashboards, Marketing Measurement Best Practices|Tags: , , |

This is the first post of Origami Logic’s “Now You Know” blog series, which answers common questions and “how to’s” for marketing measurement best practices. This series will feature subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, marketing [...]

20 10, 2016

So You Say You Want a Marketing Dashboard…Let’s Talk

By | October 20th, 2016|Categories: Marketing Dashboards, Marketing Measurement Best Practices, Uncategorized|Tags: , , , |

As part of continuing series on Marketing metrics & dashboarding, we hope you have had a chance to listen to our first webinar, “Why You Need to Speak the Language of Marketing Performance”. We defined the essential terminology associated with Marketing Performance Measurement, and promised to dive into what to consider when designing and building a marketing performance dashboard.  [...]

3 08, 2016

Keeping up with Marketing Measurement

By | August 3rd, 2016|Categories: Cross-Channel Measurement, Marketing Dashboards, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

Forrester Research just published an update to their “Vendor Landscape: Marketing Measurement and Optimization Solutions” research note. This is an update to an existing note and once again attempts to frame a very diverse, fast moving and constantly evolving practice area - far from an easy task and kudos to the team for taking it on. [...]

26 09, 2013

No Good Marketing Metric Should Ever Stand Alone

By | September 26th, 2013|Categories: Marketing Dashboards|Tags: , , |

Below is a widget that is commonly found in marketing dashboards.  It measures the number of website visitors over the past thirty days: On the surface, the data looks interesting but when you think about it more, what does it really tell you?  Is 47,157 good or bad?  If you can’t answer that question, then what [...]

24 07, 2013

Only 11% Use BI Tools for Marketing Dashboards

By | July 24th, 2013|Categories: Marketing Dashboards|Tags: , , |

If you search on “marketing dashboards,” it is common to see business intelligence (BI) vendors among those advertising for that keyword.  This would make one think that BI tools are commonly used to implement marketing dashboards.  Based on a recent survey we conducted with business professionals who are involved in the digital marketing efforts at their [...]

9 07, 2013

63% Use Excel for Marketing Dashboards

By | July 9th, 2013|Categories: Marketing Dashboards|Tags: , , |

We recently conducted a survey of business professionals who are involved in the digital marketing efforts at their company and 63% of the respondents said that Microsoft Excel is used to implement marketing dashboards within their organization.  This large percentage is not surprising since there currently aren’t many alternatives. As we talk to organizations about their [...]