9 05, 2019

Realizing the True Potential of In-Housing

By | May 9th, 2019|Categories: Marketing Dashboards, Marketing Measurement Best Practices, Paid Media|Tags: , |

With brands increasingly seeking more control and transparency into their digital media spend, many marketers are taking matters into their own hands. And while the challenges are many, with the right people, processes and platform in place, brands can tap into the true potential of programmatic in-housing. But don’t just take our word for it. Take [...]

8 05, 2019

True Marketing Intelligence Doesn’t Require a Ticket with IT

By | May 8th, 2019|Categories: Marketing Analytics, Marketing Measurement Best Practices, Origami Opinions|Tags: , |

To all you Information Technology (IT) specialists, we see you. You’re tasked with the governance of your company’s network and operating systems, enabling employees to communicate, collaborate and automate routine tasks, all of which increases overall business efficiencies and helps drive success. In other words, you do much more than reboot laptops – you help people [...]

25 04, 2019

3 Ways In-House Programmatic Teams Can Work Smarter

By | April 25th, 2019|Categories: Digital Marketing, Marketing Measurement Best Practices, Paid Media|Tags: , |

With brands increasingly seeking more control and transparency into their digital media spend, many marketers have decided to take matters into their own hands. And while two years ago programmatic in-housing was more talk than reality—a 2017 study showed just 1.4% of respondents actually followed through with it – our new research reveals that that’s rapidly [...]

23 04, 2019

Thanks, I’d Rather Sit: The Case for a Daily Marketing Stand-up

By | April 23rd, 2019|Categories: Digital Marketing, Marketing Measurement Best Practices|Tags: |

As the voice of an organization, our jobs as marketers are never done. If we don’t keep talking to our customers where, how and when they want as they move across screens and channels, our competitors will pick up the conversation right where we left off. But far too often, we find ourselves so caught up [...]

16 04, 2019

No More Optimization For Optimization’s Sake

By | April 16th, 2019|Categories: Marketing Measurement Best Practices, Origami Opinions|Tags: |

This post previously appeared in AdExchanger on March 26th, 2019. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented levels of raw information that probes consumers’ needs, wants and desires. Obtaining and operationalizing data is no longer the challenge. The question before us now is how to best optimize our [...]

19 03, 2019

AI Empowers Better Marketing – But It Can’t Replace the Expert Marketer

By | March 19th, 2019|Categories: Marketing Analytics, Marketing Measurement Best Practices|Tags: |

The entire plot of HBO’s Westworld. The crux of Will Smith’s 2004 box office hit I, Robot. The half-digital love story HER (that resonated with you way more than you’d like to admit). All three of these fictional tales found themselves centered around one core theme: the complex dynamic of the human condition as it relates [...]

3 10, 2018

Making the Case for Media Efficiency

By | October 3rd, 2018|Categories: Marketing Measurement Best Practices, Paid Media, Uncategorized|Tags: , , , |

We recently got the chance to sit down with Alon Amit, VP of product and a co-founder of Origami Logic, to talk about media efficiency and the challenges of getting the most out of ad spend on a campaign. Alon headed up product management at Google for the machine learning system that powers Google's search ads [...]

6 06, 2018

The Secret To Paid Media ROI: In-Flight Campaign Optimization

By | June 6th, 2018|Categories: Marketing Measurement Best Practices, Paid Media|Tags: , , |

In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight campaign optimization all limit the ability to increase return on ad spend (ROAS). Among these challenges, the need for marketing teams to shift to optimizing [...]

12 12, 2017

Using a Naming Taxonomy to Ease Marketing Analytics Tagging

By | December 12th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices|

As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation...A marketing organization is well aware that they should do a better job at using a naming taxonomy to name their marketing “objects” (i.e., campaigns, ads, creatives, posts, etc.) but for various reasons, they haven’t gotten [...]

12 09, 2017

What KPIs Matter For My Digital Video Ad Campaigns? Now You Know.

By | September 12th, 2017|Categories: Marketing Measurement Best Practices, Now You Know, Video Marketing|Tags: , , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]