12 12, 2017

Using a Naming Taxonomy to Ease Marketing Analytics Tagging

By | December 12th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices|

As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation...A marketing organization is well aware that they should do a better job at using a naming taxonomy to name their marketing “objects” (i.e., campaigns, ads, creatives, posts, etc.) but for various reasons, they haven’t gotten [...]

12 09, 2017

What KPIs Matter For My Digital Video Ad Campaigns? Now You Know.

By | September 12th, 2017|Categories: Marketing Measurement Best Practices, Now You Know, Video Marketing|Tags: , , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]

24 08, 2017

Why Do Marketers Need Marketing Dashboards? Now You Know.

By | August 24th, 2017|Categories: Marketing Dashboards, Marketing Measurement Best Practices|Tags: , , |

This is the first post of Origami Logic’s “Now You Know” blog series, which answers common questions and “how to’s” for marketing measurement best practices. This series will feature subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, marketing [...]

3 08, 2017

Why Cross-Channel Performance Measurement is Critical for Brands

By | August 3rd, 2017|Categories: Cross-Channel Measurement, Marketing Measurement Best Practices|Tags: , |

This performance measurement blog first appeared on the Spreadfast blog August 2, 2017. Editor's note: In our Open Ecosystem blog series, we’re highlighting how our partners complement our offerings to bring the best solutions to your needs. Today we feature Spredfast partner Origami Logic, a marketing analytics company. With the Spredfast + Origami Logic connection, joint customers can link [...]

30 06, 2017

The Rapid Emergence of Artificial Intelligence in Marketing Analytics

By | June 30th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices|Tags: |

Everywhere you look, there seems to be an article these days about the use of artificial intelligence (AI) in marketing. MediaPost now does regular columns on the topic, and Gartner and AdAge have developed glossaries of artificial intelligence terms for marketers. So why all the fuss now since artificial intelligence and the notion of neural networks [...]

15 06, 2017

Mobile App and Origami Stories Now Available on Apple App Store

By | June 15th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices, Origami Updates|Tags: , , |

In early May, we announced the Spring 2017 release of our marketing performance measurement platform. Among its new features is a new mobile app that delivers Origami Stories, notifications that leverage artificial intelligence to automate the generation and delivery of key performance indicators and insights directly to marketers, in real time. Today, we are excited to [...]

8 06, 2017

Agile Marketing to the Constantly Connected Customer

By | June 8th, 2017|Categories: Marketing Measurement Best Practices, Origami Updates|Tags: , |

In May we kicked off our State of Digital Marketing Measurement Q&A series; where Steven Wastie, CMO of Origami Logic, began asking Tina Moffett of Forrester all of our burning questions about digital, agile marketing and data-driven approaches best for the most contemporary brand marketers today. If you missed the first post about post-digital and the [...]

23 03, 2017

Capitalizing on the Age of Mobility

By | March 23rd, 2017|Categories: Cross-Channel Measurement, Marketing Measurement Best Practices, Mobile Marketing|Tags: , , , |

  The following post is the foreword to The Insider's Guide to Mobile Advertising. "In 2015, the smartphone emerged as the primary touchpoint for the entire U.S. digital audience, representing 65% of all time spent on digital media. And, already by Q1 of 2017, smartphone ownership is at 81% of Americans 12 and older, according Edison [...]

6 12, 2016

A Quick Tour of Measurement for Video Campaigns

By | December 6th, 2016|Categories: Marketing Measurement Best Practices, Video Marketing|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials [...]

22 11, 2016

Poor Video Ad Creative is Like Speaking Chinese to a German

By | November 22nd, 2016|Categories: Marketing Measurement Best Practices, Video Marketing|Tags: , , |

This is Part II of our ongoing blog series on creating and measuring game-changing video advertisements. If you missed it, Part I covers establishing a foundation for measurement in order to prove ROI. Once you have set your desired KPIs against your brand’s goals, planning a powerful and relevant DV campaign is the next step. The key [...]