22 05, 2018

Three Challenges For Increasing Paid Media ROI (ROAS)

By | May 22nd, 2018|Categories: Media Transparency, Paid Media|Tags: , , |

When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most effective when evaluating campaign success. Improving ROAS for your paid media is extremely important, but as always, easier said than done. In-Flight Campaign [...]

19 10, 2017

Media Transparency State of Affairs

By | October 19th, 2017|Categories: Media Transparency, Origami Opinions, Origami Updates|Tags: , , |

We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now is what is being done about it? Is the status quo prevailing or is there an actual re-engineering of the brand/agency ecosystem taking place that [...]

31 08, 2016

Media Transparency – who’s at fault?

By | August 31st, 2016|Categories: Media Transparency, Origami Opinions|Tags: , |

  In the aftermath of the ANA’s initial Media Transparency Report  and follow-up recommendations, one thing is clear: media transparency is one piece of a larger transparency problem that advertisers and agencies need to discuss. This is an urgent matter. For context, consider the conditions for agencies and advertisers: Advertisers: Brands are struggling to operate and [...]

12 02, 2014

Origami Logic Hires Devan Batavia as VP of Worldwide Sales and Channels

By | February 12th, 2014|Categories: Media Transparency|Tags: , , |

A couple weeks ago, when we announced our $15 million Series B round of financing, we said we would use the funds to ramp up our engineering, sales and marketing efforts. To that end, today we are excited to make this announcement... Origami Logic Hires Devan Batavia as VP of Worldwide Sales and Channels Batavia developed [...]