27 09, 2017

New Origami Stories Deliver Actionable Marketing Insights In-Flight

By | September 27th, 2017|Categories: Marketing Dashboards, Origami Logic Platform|Tags: , , |

New Origami Stories deliver actionable marketing insights straight to your phone as activations and campaigns are in-flight. Today, we are rolling out some new Origami Stories. We introduced Stories in early May when we announced our mobile app and machine learning capabilities. Stories are proactive notifications that automatically surface information, observations and insights on marketing activities [...]

2 06, 2017

Personalized marketing insights on your phone

By | June 2nd, 2017|Categories: Origami Logic Platform, Origami Updates|Tags: , , |

In case you missed our monthly newsletter, here is a roundup of what's new! Announcing Origami Stories: Personalized marketing insights on your phone Now you can access insights about your cross-channel campaigns while you're on the go. Origami Stories leverages AI to deliver key performance indicators and insights directly to marketers, in real time. Users can dive deeper [...]

18 05, 2017

Want transparent access to marketing performance data? Own the problem.

By | May 18th, 2017|Categories: Origami Logic Platform, Origami Opinions, Origami Updates|Tags: , , |

It’s been eight months since Facebook “Inflate-Gate” (as a refresher, see admission from Facebook), where they miscalculated the average view time on video ads during a two-year period, but the saga continues. Earlier this week, Facebook admitted to their fifth metrics error and this time, they are refunding some advertisers. Advertisers are getting frustrated and are [...]

2 05, 2017

Welcome to the Post-Dashboard Era with Instant Marketing Data

By | May 2nd, 2017|Categories: Origami Logic Platform, Origami Updates|

Marketing dashboards. They are an important application that organizations use to monitor the performance of their marketing efforts and we have built many of them with our customers on our marketing performance measurement platform. Yet, our customers have made it clear that while dashboards are great for certain types of users and use cases, many marketers [...]

21 12, 2016

What is the Marketing Graph™ Anyways?

By | December 21st, 2016|Categories: Cross-Channel Measurement, Origami Logic Platform|Tags: , , |

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]

16 11, 2016

Announcing the Fall 2016 Release of Our Marketing Signal Measurement Platform, Features Marketing Graph™ Advances

By | November 16th, 2016|Categories: Marketing Analytics, Origami Logic Platform|Tags: , , , , |

We are excited to be announcing the latest release of our Marketing Signal Measurement Platform. This release helps marketers make cross-channel campaign decisions in-flight and address data transparency concerns. The latest enhancements to the platform and the foundational Marketing Graph™ provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, [...]

3 03, 2016

Getting ready to scale! New executives and new headquarters

By | March 3rd, 2016|Categories: Origami Logic Platform, Origami Opinions|Tags: |

We are seeing a lot of demand for our Marketing Signal Measurement solution from some of the largest advertisers in the world. To address this demand, we plan to significantly scale our product capabilities and go-to-market efforts this year. To mark steps in that direction, we made a series of exciting announcements today… We announced the hirings [...]

3 11, 2015

Origami is growing! New innovation lab in Tel Aviv and new Chief Revenue Officer

By | November 3rd, 2015|Categories: Origami Logic Platform, Origami Opinions|Tags: , |

Today, we made a couple of exciting announcements... We announced the first major step in our global expansion with the appointment of experienced technology leader Raviv Pavel as the general manager of a newly created subsidiary, Origami Logic Israel. Raviv will work with our co-founder and CTO Ofer Shaked to build a new technology innovation lab [...]

17 09, 2015

Origami Logic Announces The First Marketing Signal Measurement Platform

By | September 17th, 2015|Categories: Origami Logic Platform|Tags: , |

Oriami Logic is happy to announce the worlds first Marketing Signal Measurement Platform. To manage and optimize marketing campaign investments, modern marketers must be able to measure the millions of marketing signals produced by their digital and offline programs. As previously defined in the Origami Logic Marketing Signals Framework, marketing signals are measures of response to daily marketing [...]

19 03, 2015

Marketing Hacks: How to Name and Categorize Data for Accurate Reporting That Scales

By | March 19th, 2015|Categories: Cross-Channel Measurement, Digital Marketing, Marketing Measurement Best Practices, Origami Logic Platform|Tags: , , , , , |

One of the most overwhelming experiences a marketer can have is trying to make sense of unorganized mountains of performance data. The average marketer collects data from dozens of sources and channels across social media, search, adwords, web, display ads and many more. Not only is this data collected from multiple sources, these grouping of sources [...]