8 03, 2018

Storytelling With Your Campaign Analysis Data

By | March 8th, 2018|Categories: Marketing Analytics, Origami Opinions|

We recently got the chance to sit down with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, to address some of the common questions she gets as she works with companies on their marketing measurement initiatives. April has over twenty years' experience as a marketer, a consultant, and a leader. Working at the [...]

17 11, 2017

Data-Driven Marketers: Data is Hard, But People are Harder

By | November 17th, 2017|Categories: Marketing Analytics, Origami Opinions, Origami Updates|Tags: |

The promise of a platform of any kind that will transform the way that an organization does business is compelling and indeed, exciting. Many organizations, with the best of intentions, begin right away getting down to the business of deploying the promise of a tool that will help them become data-driven marketers. They jump right in [...]

19 10, 2017

Media Transparency State of Affairs

By | October 19th, 2017|Categories: Media Transparency, Origami Opinions, Origami Updates|Tags: , , |

We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now is what is being done about it? Is the status quo prevailing or is there an actual re-engineering of the brand/agency ecosystem taking place that [...]

18 05, 2017

Want transparent access to marketing performance data? Own the problem.

By | May 18th, 2017|Categories: Origami Logic Platform, Origami Opinions, Origami Updates|Tags: , , |

It’s been eight months since Facebook “Inflate-Gate” (as a refresher, see admission from Facebook), where they miscalculated the average view time on video ads during a two-year period, but the saga continues. Earlier this week, Facebook admitted to their fifth metrics error and this time, they are refunding some advertisers. Advertisers are getting frustrated and are [...]

13 04, 2017

Solving the Problem of Media Transparency, Fraud and Trust: A CMO Club Summit Recap

By | April 13th, 2017|Categories: Guest Perspective, Marketing Analytics, Origami Opinions|Tags: , , , , |

  Co-Authored by Dan Salzman, Global Head of Media, Analytics and Insights at HP, and Opher Kahane, CEO & Co-Founder at Origami Logic. This is a recap of a mainstage session that was led by Salzman and Kahane during The CMO Club Spring Summit. Originally posted on the CMO Club blog. What if every time you [...]

3 03, 2017

Marketing Intelligence: BI, Build, or Buy?

By | March 3rd, 2017|Categories: Origami Opinions|Tags: , , |

  For those who’ve tried the BI and build paths, it’s no longer a question. The proliferation of marketing signals has become daunting, if not ridiculous. According to Scott Brinker there are nearly 5,000 martech vendors out there, many of them representing distinct data sources for marketers to analyze and optimize against. The CMO of one of [...]

6 02, 2017

Convergence of Adtech and Martech Demands Marketing Data Standards

By | February 6th, 2017|Categories: Origami Opinions|Tags: , |

Digital marketing has raised the bar for the type of experiences consumers expect from brands. This is forcing marketers to up their game and in doing so, they are using advertising technology (adtech) and marketing technology (martech) spaces to attract, engage and acquire customers. But in a recently published report entitled, “A More Perfect Union: Adtech [...]

5 01, 2017

Holiday Wrap-Up, Stories in Your Data, & 2017 Predictions

By | January 5th, 2017|Categories: Origami Opinions|

Check out the latestOrigami Logic content in our January Newsletter: The Results from Black Friday and Cyber Monday Are In This year’s top shopping days took sales to a record high. Find out which brands led the way online for applause, engagement, conversions, and amplification, and why high amounts of marketing activity didn’t always equal greater [...]

28 10, 2016

Q&A with Mayur Gupta (Part: III): Leading the Charge and the Business Impact of Operationalizing Marketing Data

By | October 28th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the third (and final) installment of their [...]

31 08, 2016

Media Transparency – who’s at fault?

By | August 31st, 2016|Categories: Media Transparency, Origami Opinions|Tags: , |

  In the aftermath of the ANA’s initial Media Transparency Report  and follow-up recommendations, one thing is clear: media transparency is one piece of a larger transparency problem that advertisers and agencies need to discuss. This is an urgent matter. For context, consider the conditions for agencies and advertisers: Advertisers: Brands are struggling to operate and [...]