8 02, 2018

Looking For a Marketing Performance Measurement Solution?

By | February 8th, 2018|Categories: Marketing Analytics, Origami Updates|

Find the right marketing performance measurement solution for you Thanks to digital, the rapidly evolving marketing landscape has forever changed the way marketers think about engaging audiences. Every day, there are new ways to connect. And every day, marketing activities are returning a wealth of valuable data—signals that can be used to inform decisions about marketing, [...]

30 01, 2018

$15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

By | January 30th, 2018|Categories: Origami Updates|Tags: , |

I am pleased to announce that we just closed a $15.2 million round of funding. The round was co-led by new investors Viola Ventures and Saban Ventures, with participation from our existing investors as well. It has been over two years since our last funding round. There have been some significant developments in the market for [...]

10 01, 2018

Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

By | January 10th, 2018|Categories: Guest Perspective, Origami Updates|Tags: , , |

A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games in Rio. With the 2018 Winter Olympics approaching, Jessica was kind enough to spend some time with us recently to discuss the approach Visa is [...]

17 11, 2017

Data-Driven Marketers: Data is Hard, But People are Harder

By | November 17th, 2017|Categories: Marketing Analytics, Origami Opinions, Origami Updates|Tags: |

The promise of a platform of any kind that will transform the way that an organization does business is compelling and indeed, exciting. Many organizations, with the best of intentions, begin right away getting down to the business of deploying the promise of a tool that will help them become data-driven marketers. They jump right in [...]

19 10, 2017

Media Transparency State of Affairs

By | October 19th, 2017|Categories: Media Transparency, Origami Opinions, Origami Updates|Tags: , , |

We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now is what is being done about it? Is the status quo prevailing or is there an actual re-engineering of the brand/agency ecosystem taking place that [...]

22 06, 2017

Mother’s Day Ads Beat Out Father’s Day, But Not By Much

By | June 22nd, 2017|Categories: Origami Updates, Social Media Marketing|Tags: |

There is a commonly-held perception that Mother’s Day gets more attention than Father’s Day. We thought it would be fun to put that perception to a test so we measured the user engagement of Mother’s Day- and Father’s Day-related messages posted on Facebook, Instagram and Twitter by over 300 brands. Here are some highlights from the [...]

20 06, 2017

Top 5 Advertising Trends from Mary Meeker’s 2017 Internet Trends Report

By | June 20th, 2017|Categories: Marketing Analytics, Origami Updates|

Each year, the Internet industry goes abuzz when Mary Meeker of Kleiner Perkins presents her annual Internet Trends report. As she always does, Meeker packs a lot of details in the 355 slides(!). Particularly noteworthy (at least to us here at Origami Logic) is that one of her initial sections, Online Advertising (+ Commerce). Since we [...]

15 06, 2017

Mobile App and Origami Stories Now Available on Apple App Store

By | June 15th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices, Origami Updates|Tags: , , |

In early May, we announced the Spring 2017 release of our marketing performance measurement platform. Among its new features is a new mobile app that delivers Origami Stories, notifications that leverage artificial intelligence to automate the generation and delivery of key performance indicators and insights directly to marketers, in real time. Today, we are excited to [...]

8 06, 2017

Agile Marketing to the Constantly Connected Customer

By | June 8th, 2017|Categories: Marketing Measurement Best Practices, Origami Updates|Tags: , |

In May we kicked off our State of Digital Marketing Measurement Q&A series; where Steven Wastie, CMO of Origami Logic, began asking Tina Moffett of Forrester all of our burning questions about digital, agile marketing and data-driven approaches best for the most contemporary brand marketers today. If you missed the first post about post-digital and the [...]

5 06, 2017

80% of brand marketers are out of touch with their campaign data, are you?

By | June 5th, 2017|Categories: Cross-Channel Measurement, Origami Updates|Tags: , , |

How important is it to gain the benefits of aggregating and analyzing your campaign data from various channels? How would you rate your organization’s ability in this area? These are the type of questions we asked digital marketers in a survey we recently conducted with Brand Innovators. Last week we released the results of the survey, [...]