3 10, 2018

Making the Case for Media Efficiency

By | October 3rd, 2018|Categories: Marketing Measurement Best Practices, Paid Media, Uncategorized|Tags: , , , |

We recently got the chance to sit down with Alon Amit, VP of product and a co-founder of Origami Logic, to talk about media efficiency and the challenges of getting the most out of ad spend on a campaign. Alon headed up product management at Google for the machine learning system that powers Google's search ads [...]

6 06, 2018

The Secret To Paid Media ROI: In-Flight Campaign Optimization

By | June 6th, 2018|Categories: Marketing Measurement Best Practices, Paid Media|Tags: , , |

In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight campaign optimization all limit the ability to increase return on ad spend (ROAS). Among these challenges, the need for marketing teams to shift to optimizing [...]

22 05, 2018

Three Challenges For Increasing Paid Media ROI (ROAS)

By | May 22nd, 2018|Categories: Media Transparency, Paid Media|Tags: , , |

When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most effective when evaluating campaign success. Improving ROAS for your paid media is extremely important, but as always, easier said than done. In-Flight Campaign [...]