21 08, 2017

Social Engagement Flurry for Solar Eclipse 2017, What Else is New?

By | August 21st, 2017|Categories: Events, Social Media Marketing|

Big events are SEO slam dunks for brand social engagement, enter solar eclipse 2017. We’ve seen this time and again with big event social campaigns during March Madness, the Super Bowl, the Olympics, Black Friday… the list goes on. And when an event is happening once in a blue moon (or once in a total solar [...]

22 06, 2017

Mother’s Day Ads Beat Out Father’s Day, But Not By Much

By | June 22nd, 2017|Categories: Origami Updates, Social Media Marketing|Tags: |

There is a commonly-held perception that Mother’s Day gets more attention than Father’s Day. We thought it would be fun to put that perception to a test so we measured the user engagement of Mother’s Day- and Father’s Day-related messages posted on Facebook, Instagram and Twitter by over 300 brands. Here are some highlights from the [...]

19 09, 2016

Big Brands are Boarding the Back-to-School Bus: See Why Disney and Dolce & Gabbana are Getting an A+ in Social Engagement

By | September 19th, 2016|Categories: Marketing Analytics, Social Media Marketing|Tags: , |

The Back-to-School shopping season is big business. In a recent survey, The National Retail Federation estimated that $27.3 billion will be spent on Back-to-School shopping this year, a significant increase over the $24.9 billion spent in 2015. Now that the new school year is gearing up, we thought it would be a good time to take [...]

16 09, 2016

Curious Which Brands Placed Gold, Silver and Bronze in the Brand Olympics? We Have You Covered!

By | September 16th, 2016|Categories: Cross-Channel Measurement, Marketing Analytics, Social Media Marketing|Tags: , , , , |

                    Now that the Games are over, here are some of the brands that scored big in the social engagement event for their Olympics marketing campaign. First, the medal winners. No surprise that they are all athletic apparel brands that had a lot at stake during the Olympics. [...]

30 08, 2016

Key Findings: Brand Olympics 2016

By | August 30th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , |

The Olympics is one of marketing’s biggest stages as brands vie for the attention of consumers around the world. Since March of this year, we have been tracking the Olympics-related social activity of 40 brands - 38 worldwide and Team USA sponsors and two non-sponsors (adidas and Under Armour). Now that the Olympics torch has been [...]

18 08, 2016

The Social Engagement Value Of An Olympic Star

By | August 18th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Many brands - both sponsors and non-sponsors - are featuring/sponsoring athletes in their Olympic marketing campaigns. One of the benefits of sponsoring athletes is the ability to leverage their star power and their social followings, some of which are very large. We were curious about the value of a star Olympian’s social presence so we took [...]

16 08, 2016

How Olympics Non-Sponsors Are Taking Advantage Of Rule 40

By | August 16th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Much has been written about the new Rule 40 that enables non-sponsors to market during the Olympics, unlike before. Now that the Olympics are underway, we took a look at the different approaches some non-sponsor brands are taking to engage with social audiences during the Games. Here are three different examples… Under Armour - The “Superstar” [...]

1 08, 2016

Visa: How Athletes Are Being Leveraged For Their Olympics Campaigns

By | August 1st, 2016|Categories: Campaign Report, Guest Perspective, Social Media Marketing|Tags: , , , |

Visa is an old pro when it comes to sponsoring major sporting events, like the FIFA World Cup and the Olympics. However, for the Rio Olympics, they are taking a different approach in terms of the role athletes (“Team Visa”) are playing in their marketing Olympics campaigns. We recently had a chance to speak with Jessica [...]

19 07, 2016

8 Steps to Driving New Business by Leveraging Snapchat

By | July 19th, 2016|Categories: Social Media Marketing|Tags: , , |

Advertising on Snapchat is blowing up for big brands that can afford to ‘pay to play’ for Sponsored Stories and Discover channels. However, that price barrier is not stopping smaller brands and organizations from throwing their hat in the ring. Brands everywhere (big and especially small) are starting to leverage Snapchat Stories to drive new business. [...]

18 04, 2016

The Path Forward to Better Social Performance Measurement

By | April 18th, 2016|Categories: Marketing Analytics, Marketing Measurement Best Practices, Social Media Marketing|Tags: , |

As Social Investment Grows, it’s Harder to Track Results Social has become a critical activation channel for brands to engage and interact with consumers. According to recent data from The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years, a dramatic increase from [...]