25 04, 2017

Origami Logic Improves Digital Media Transparency with Support for Moat Analytics

By | April 25th, 2017|Categories: Announcements, Press Releases, Uncategorized|Tags: |

Origami Logic now supports the integration of data from Moat into its marketing performance measurement platform. April 25, 2017 — Mountain View, CA — Origami Logic today announced a new connector that supports the integration of data from Moat Analytics into its marketing performance measurement platform. The support for Moat Analytics, which provides in-depth viewability and [...]

27 03, 2017

Origami Logic Earns EU-U.S. Privacy Shield Certification

By | March 27th, 2017|Categories: Announcements, Press Releases, Uncategorized|Tags: |

Origami Logic announces it has received the European Union-United States Privacy Shield certification. March 27, 2017 — Mountain View, CA — Origami Logic today announced that it has received the European Union-United States Privacy Shield Certification. This certification, in conjunction with the previously earned ISO/IEC 27001 and TRUSTe certifications, demonstrates the company’s strong commitment to providing [...]

17 11, 2016

Origami Logic Redefines Marketing Measurement With Marketing Graph™ Advances

By | November 17th, 2016|Categories: Uncategorized|Tags: |

Origami Logic announces Fall 2016 release of marketing measurement platform, featuring Marketing Graph. November 17, 2016 — Mountain View, CA — Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the world’s largest advertisers depend on Origami to be more agile and meet increasingly [...]

20 10, 2016

So You Say You Want a Marketing Dashboard…Let’s Talk

By | October 20th, 2016|Categories: Marketing Dashboards, Marketing Measurement Best Practices, Uncategorized|Tags: , , , |

As part of continuing series on Marketing metrics & dashboarding, we hope you have had a chance to listen to our first webinar, “Why You Need to Speak the Language of Marketing Performance”. We defined the essential terminology associated with Marketing Performance Measurement, and promised to dive into what to consider when designing and building a marketing performance dashboard.  [...]

11 10, 2016

A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

By | October 11th, 2016|Categories: Digital Marketing, Marketing Analytics, Uncategorized|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler's Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change shows absolutely no sign of letting up. Your job looks [...]

30 09, 2016

Q&A with Mayur Gupta (Part: II): Operationalizing Marketing Data and Getting Away From Channel-based Frameworks

By | September 30th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Uncategorized|Tags: , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the second installment of their conversation (part [...]

29 09, 2015

It Takes A Village…

By | September 29th, 2015|Categories: Uncategorized|Tags: |

I am excited to announce that we have closed a $25 million Series C round of financing. The round was led by new investor Next World Capital with participation by DAG Ventures, as well as existing investors Accel Partners, Icon Ventures and Lightspeed Ventures. This round brings our total funding to date to just shy of [...]

30 04, 2013

Video: Origami Logic CEO on Big Data in Marketing

By | April 30th, 2013|Categories: Uncategorized|

Earlier this week, our CEO, Opher Kahane, attended the Accel Partners Symposium.  The theme of this year's event was "Re-Imagining the Modern Enterprise".  At the event, Opher was interviewed by John Furrier of SiliconANGLE and Jeff Kelly of Wikibon on the use of big data in marketing. Check out the video of the interview, and if you don't have time [...]