Today, we are excited to announce that April Brown has joined Origami Logic as our vice president of consulting, marketing analytics strategy. In this role, she will be leading a team that extends our client-centric Origami Logic engagement model to deliver consulting services that go beyond solution implementations and provide advisory services in marketing performance measurement and marketing analytics.
As we engage with many of the world’s largest advertisers on the topics of marketing performance measurement and analytics, they ask for strategic guidance and best practices on how to approach and manage their initiatives to drive improvements in efficiency, effectiveness and transparency. April comes to Origami with a rich set of experiences and domain expertise to be the ideal individual to lead our efforts in this critical area.
April comes to Origami Logic with more than twenty years experience, working at the intersection of marketing and technology, as a marketer, as a consultant, and a leader. She has experience helping B2C and B2B clients implement and gain insight from marketing technology and prepare them for the change management needed to successfully become an agile, data-driven business. April joined Origami Logic from Beckon, Inc., where she worked with several Fortune 500 companies, deploying marketing analytics expertise and leading implementation teams.
April states, “I am delighted to join Origami Logic at such a critical point in the evolution of marketing performance measurement. Data proliferation from every channel is expanding and the need to understand how data can help drive relevance through marketing is more important than ever. As a marketer and client advocate, I am especially impressed by both the robust, flexible Origami platform and the sincere dedication to clients that is so clearly of paramount importance for every team at the company. I know from experience that a great platform is key, but that a helping hand for clients is equally important to ensuring that the platform is successful. Marketing performance measurement is transforming the way marketing is being done and I couldn’t be happier than to be a part of the Origami team on this fantastic journey!”