A new analytics-related book, entitled “Lean Analytics”, has hit the market. The book, written by Alistair Croll and Ben Yoskovitz, is based on the “Lean Startup” framework developed by Eric Ries and it has the following core idea… 

By knowing the kind of business you are, and the stage you’re at, you can track and optimize the One Metric That Matters to your startup right now.

One Metric That Matters. We feel this is a very interesting notion, whether you are a startup or a multinational corporation, for a couple of reasons:

  • One Metric – As we talk to organizations about their marketing analytics requirements, it is commonplace to hear about the need to monitor A LOT of metrics. This is not surprising. Many of the digital marketing services used today (social media, website tracking, etc.) offer their own analytics capabilities with lots of metrics. This gets people into a mindset that it is important to monitor a lot of things. Ultimately though, the more metrics that are being monitored, the more difficult it is to focus on the one (or a few) that really matter, which leads us to our next point…
  • That Matters – We are finding that more and more organizations are realizing that many of the metrics they monitor really don’t matter in the big picture scheme of things. These organizations are taking a step back to understand the key metrics (KPIs) that are tied to their most important business objectives. Unfortunately, many times, these KPIs are not canned metrics that are offered by digital marketing services or are not easily calculable so monitoring them is not a trivial task.

At Origami Logic, we are focused on helping digital marketers with their “metrics that matter”. Stay tuned. We will provide more details later this year when we launch our solution.

Also, if you are interested in reading more about Lean Analytics, Avinash Kaushik recently did a post on his Occam’s Razor blog that nicely summarizes some of the key points made in Lean Analytics.