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Later this week, thousands of people will be flocking to Austin, TX for South by Southwest (SXSW) Interactive. At the same time, Brand Innovators Austin will be hosting a series of events at Lambert’s Restaurant in Austin.

On Friday, March 11, the theme of the day is Mega-Trends and Origami Logic founder and CEO Opher Kahane, along with Sean Ryan, director of social and digital content at JCPenney, will be making a presentation entitled, “The Fusion of Art and Science: Optimizing Creative Content With Marketing Signal Measurement”…

Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are driving awareness, engagement, and advocacy. Learn how JCPenney is pioneering an agile, data-driven approach to campaign measurement and content optimization.

You can see the detailed agenda for Mega-Trends day here and register for the event here.