Marketing Technology Innovator Names Steven Wastie as Chief Marketing Officer and Mark Lambert as Chief Financial Officer

March 03, 2016 — Mountain View, CA — Origami Logic today announced the strategic expansion of its leadership team with the appointment of Steven Wastie as its Chief Marketing Officer and Mark Lambert as its Chief Financial Officer. The company also announced that it has moved its headquarters to Mountain View, CA — doubling its office space to accommodate customer acquisition success and scaling plans.

Wastie is responsible for the worldwide marketing strategy and in-market execution plans, while Lambert oversees the finance, talent, legal and facilities functions. They both report to Origami Logic CEO and Co-Founder Opher Kahane.

“The overwhelming market response to our solution from some of the largest global advertisers in the past 12 months has surpassed all of our expectations, and we plan to significantly scale our product capability and go-to-market capabilities this year to further fulfill the demand for Marketing Signal Measurement,” said Kahane. “Adding two seasoned executives who have experience in taking companies at our stage to the next level is an essential step. Steven and Mark both have strong track records with category leaders, and we expect them to help us make 2016 a milestone year for Origami Logic.”

Wastie brings over 20 years of experience leading global marketing, product management, and business development activities in highly competitive and high growth markets. Before joining Origami Logic, he was CMO at AppDynamics, the market leader in application intelligence and SaaS analytics solutions. He oversaw company messaging and positioning, as well as all outbound marketing and go-to-market activities during a period of explosive growth as the company grew from 250 to 1000 employees. Previously, Wastie served in executive roles in several category leaders and fast growth software innovators including Xirrus, Juniper Networks and Inktomi. He holds a BA in Business Studies and Marketing from London Metropolitan University in the UK.

“Seldom do opportunities present themselves where the ability to be so central to the success of the modern digital marketing function is so strong. Origami Logic has built a hugely relevant and compelling solution helping marketing teams harvest and understand the exploding volumes and variety of marketing signals they have to contend with every day. Marketing Signal Measurement is rapidly becoming a core competency to this generation of marketing leaders,” noted Wastie.

Lambert brings over 25 years of leadership in finance, operations and mergers and acquisitions. Prior to joining Origami Logic, he was CFO of ClearSlide, where he helped the company scale to become the leading sales and marketing success platform. Before ClearSlide, Lambert held financial leadership positions at Blurb, Connexus Corporation, Tellme Networks, Yahoo! and 3Com. He earned a BA in Economics from the University of Colorado, Boulder and an MBA from the University of Notre Dame.

“I’m thrilled to join the Origami Logic executive team. The new headquarters will help us attract the best talent possible so that we can scale operations to meet rising industry demand,” added Lambert.

Origami Logic’s new headquarters is at 303 Bryant Street in Mountain View, CA. The company was previously based in Menlo Park, CA.

About Origami Logic

Origami Logic is a marketing analytics company that helps teams master marketing performance by letting them see what’s working and what’s not – in a way that makes sense to them – so they can optimize their efforts. Thousands of marketers and global brands, including P&G, HP, Intel, JCPenney and Kellogg’s, trust Origami Logic to help them unify and refine their vast array of marketing data, across every channel and platform, so they can search and organize it in real time to get a better understanding of their marketing efforts and improve their overall impact. Origami Logic is funded by top-tier investors Accel Partners, DAG Ventures, Icon Ventures and Next World Capital.


 Please visit and follow us on Twitter @OrigamiLogic.



Connexa Communications for Origami Logic
Erica Camilo, 610-639-5644