A couple weeks ago, when we announced our $15 million Series B round of financing, we said we would use the funds to ramp up our engineering, sales and marketing efforts. To that end, today we are excited to make this announcement…

Origami Logic Hires Devan Batavia as VP of Worldwide Sales and Channels

Batavia developed international markets for Jive Software

February 12, 2014 – Menlo Park, CA – Origami Logic, the developer of marketing intelligence solutions, today announced the hiring of Devan Batavia as VP of Worldwide Sales and Channels. Batavia was most recently the VP of APAC (Asia Pacific) at Jive Software (NASDAQ: JIVE), a leading provider of social business solutions. Batavia is the latest addition to Origami Logic’s sales and marketing team, which also includes recent hires from companies such as Marketo (NASDAQ: MKTO) and Responsys (NASDAQ: MKTG).

“We’re really excited to have Devan join the Origami Logic team,” said Opher Kahane, CEO and co-founder of Origami Logic. “His leadership and experience in developing markets will serve us well, as we begin to ramp up our efforts to acquire customers and make them successful.”  

A seasoned sales executive, Batavia has helped build multiple companies over the last twenty years, including Jive Software, Juniper Networks, and Nominum. At Origami Logic, he will be responsible for all customer-facing operations, including sales, services, and customer success.

“Opher and his team are off to a great start,” said Batavia. “There’s a great foundation in terms of product development and early customer adoption. I look forward to building the team and processes to help the company expand on its early success.”

About Origami Logic

Origami Logic is changing the way businesses measure, analyze, and optimize their marketing efforts. Through its next-gen marketing intelligence platform, organizations collect, organize, and leverage their disparate marketing data to make better decisions, faster. The company, based in Menlo Park, Calif., is backed by leading investors, including Accel Partners, Jafco Ventures, and Lightspeed Venture Partners, and is led by a team with previous experiences at Facebook, Google, Jive Software, Juniper Networks, Responsys, Tealeaf, and Yahoo. For more information, please visit www.origamilogic.com or follow us on Twitter @OrigamiLogic.