Secures Additional Funding to Meet Surging Demand for Marketing Signal Measurement
September 29, 2015 — Mountain View, CA — Origami Logic announced it has closed a $25 million Series C financing round, bringing total funding to $49.3 million, to enable the CMOs of tomorrow to know what happened today. Enterprise and marketing technology investor Next World Capital led the financing round with participation from DAG Ventures and existing investors Accel Partners, Icon Ventures and Lightspeed Venture Partners. The latest investment will be used to accelerate Origami’s growth and speed product development efforts.
“Next World Capital is backing Origami Logic, the Marketing Signal Measurement leader, because they are solving the biggest problem that marketers face today,” said Tom Rikert, Partner, Next World Capital. “Origami Logic’s impressive traction with global brands has set a new precedent for signal measurement that can meet the volume, velocity and complexity of modern marketing. Origami Logic’s continued innovation and growth will disrupt the marketing technology sector and drive the market to embrace the era of marketing signal measurement.”
Surging Demand Driving Triple-Digit Growth
Origami Logic has accelerated sales quarter-over-quarter since the company launch in May of 2014. Measuring more than 1.2 billion signals per day, global brands like Cisco, Intel, JCPenney, Omni Hotels, Pernod Ricard and Visa have standardized on Origami for marketing signal measurement. The company will use the investment to aggressively expand its market leadership and plans to more than double the number of employees in the next year, with a focus on growing existing engineering, sales and marketing teams.
“The demand for Market Signal Measurement is breathtaking. CMOs of Fortune 500 brands are making marketing signal measurement a critical investment priority heading into 2016,” stated Origami Logic CEO and Co-Founder Opher Kahane. “The days of marketing in the dark are gone.”
Marketing Signal Measurement Delivers Marketing ROI
Origami recently launched the industry’s first platform designed to measure marketing signals at the 2015 ANA Masters of Measurement Conference. The Origami Logic Marketing Signal Measurement (MSM) Platform empowers modern marketers to convert massive streams of marketing signals into daily, actionable business insights. The platform gives marketers a detailed understanding of marketing performance across paid, earned and owned media – providing a standardized way to optimize campaign investments, improve marketing performance, and increase revenue.
“Origami Logic enables us to aggregate marketing signals from 500+ disparate digital accounts into a single view. Marketing signal measurement gives us an understanding of our daily performance so we can continually optimize,” noted Kevin Scott, Director, Strategic Planning and Analytics, Digital Strategy and Enablement (DSE) Group at Cisco.
About Origami Logic
Origami Logic is a marketing analytics company that helps teams master marketing performance by letting them see what’s working and what’s not – in a way that makes sense to them – so they can optimize their efforts. Thousands of marketers and global brands, including P&G, HP, Intel, JCPenney and Kellogg’s, trust Origami Logic to help them unify and refine their vast array of marketing data, across every channel and platform, so they can search and organize it in real time to get a better understanding of their marketing efforts and improve their overall impact. Origami Logic is funded by top-tier investors Accel Partners, DAG Ventures, Icon Ventures and Next World Capital. Please visit www.origamilogic.com and follow us on Twitter @OrigamiLogic.
Connexa Communications for Origami Logic
Erica Camilo, 610-639-5644