Earlier this week, Pinterest announced Pinterest Web Analytics. Web Analytics gives website owners insights into how people are interacting with pins that originate from their websites. Site owners can find out how many people are pinning from their website, seeing their pins, and clicking on their content. In addition, site owners can find out which pins get the most repins, who pins them, and what else people pin alongside them. This is all goodness. So what’s the bad news you ask?
Pinterest just added another service that marketers need to monitor. You can add Pinterest Web Analytics to the ever-growing list of analytics offerings from social media channels, online advertising services, website services, and others. Monitoring activity for all of the different digital marketing services used by an organization is a task unto itself but how about discovering insights that could affect a company’s key business objectives? This is a daunting task. Since each marketing service is its own “data silo”, comparing and correlating data between different services, which is often necessary to discover important insights, is very difficult.
Our mission at Origami Logic is to break down the data silos in marketing so marketers can easily monitor and analyze data across different services. Stay tuned. We will be providing more details about our solution later this year.