This week, we are kicking off a series of blog posts where we will publish a regular roundup of articles that provide tips on how to make your marketing analytics initiatives more effective.  We will do our best to scour the web and find helpful articles but if you come across any that would be valuable to share, please let us know in the comments section below.

For our first installment, we thought we would start with a couple of suggestions that are not recent articles, per se, but are “must reads” for anybody who is involved with marketing analytics…

And here are a couple of recent articles we found…