This week, we are kicking off a series of blog posts where we will publish a regular roundup of articles that provide tips on how to make your marketing analytics initiatives more effective. We will do our best to scour the web and find helpful articles but if you come across any that would be valuable to share, please let us know in the comments section below.
For our first installment, we thought we would start with a couple of suggestions that are not recent articles, per se, but are “must reads” for anybody who is involved with marketing analytics…
- Earlier this year, a new analytics-related book, entitled “Lean Analytics”, hit the market. The book, written by Alistair Croll and Ben Yoskovitz, is based on the “Lean Startup” framework developed by Eric Ries. We strongly agree with one of the key concepts in the book, One Metric That Matters, and we wrote about it in a blog post last month.
- We are big fans of Avinash Kaushik and his blog, Occam’s Razor. The blog is full of incredibly insightful articles.
And here are a couple of recent articles we found…
- In “Do You See the Patterns in Your Marketing Analytics?”, Christopher Penn talks about treating marketing analytics as the trails in the forest, rather than individual footprints on a trail.
- In “How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About”, John Bonini of Hubspot explains how to fix six critical marketing KPIs when they are underperforming.