28 09, 2017

Where Do I Start with Cross-Channel Attribution? Now You Know.

By | September 28th, 2017|Categories: Cross-Channel Measurement, Marketing Analytics|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, cross-channel attribution, building a customized marketing dashboard, and more. Learn how to [...]

7 09, 2016

Understanding Attribution: Join us for a webinar on September 13th to discuss common pitfalls and limitations

By | September 7th, 2016|Categories: Events, Marketing Analytics|Tags: , , , |

As a marketer in today’s fast-changing business environment, you’re facing an increasingly diverse set of challenges. You’re delivering your messages in a growing number of digital and offline channels, each generating potentially valuable data (and tons of it). At the same time, you’ve never had more ROI accountability or more requests for metrics in the pursuit [...]

3 08, 2016

Keeping up with Marketing Measurement

By | August 3rd, 2016|Categories: Cross-Channel Measurement, Marketing Dashboards, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

Forrester Research just published an update to their “Vendor Landscape: Marketing Measurement and Optimization Solutions” research note. This is an update to an existing note and once again attempts to frame a very diverse, fast moving and constantly evolving practice area - far from an easy task and kudos to the team for taking it on. [...]