20 10, 2016

So You Say You Want a Marketing Dashboard…Let’s Talk

By | October 20th, 2016|Categories: Marketing Dashboards, Marketing Measurement Best Practices, Uncategorized|Tags: , , , |

As part of continuing series on Marketing metrics & dashboarding, we hope you have had a chance to listen to our first webinar, “Why You Need to Speak the Language of Marketing Performance”. We defined the essential terminology associated with Marketing Performance Measurement, and promised to dive into what to consider when designing and building a marketing performance dashboard.  [...]

23 06, 2016

[INFOGRAPHIC] 5 Steps for Marketing Optimization Success

By | June 23rd, 2016|Categories: Digital Marketing, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , |

Check out the findings from Origami Logic's Marketing Signal Survey in our latest infographic, 5 Steps for Marketing Optimization Success. In this infographic you will: Learn about marketing signals Dig in to essential questions your marketing peers are asking, for example, How can you achieve a more complete, accurate understanding of campaign results? Discover the 5 essential steps [...]

15 06, 2016

The 5 C’s of Modern Marketing & the Role of Data (Part I)

By | June 15th, 2016|Categories: Digital Marketing, Guest Perspective, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades. This is the first installment of several with Mayur on the the role of data and the fundamentals of modern marketing: [...]

16 05, 2016

10 Key Evaluation Criteria for a Cross-Channel Marketing Data Insights Tool

By | May 16th, 2016|Categories: Digital Marketing, Marketing Measurement Best Practices, Origami Opinions|Tags: , , |

Marketers should expect more from their Performance Reporting Although marketers are all too used to being told “you can’t have that” in response to a request for performance information, there has been some significant movement forward in technology, functionality and usability.  Given that, it’s a good time to check in on what you should expect to [...]

27 08, 2015

9 Reasons Why Marketing Data Is Difficult To Use

By | August 27th, 2015|Categories: Marketing Measurement Best Practices|Tags: , , |

There are many who believe that data is data. That there aren’t any significant differences between the various types of data used within businesses, whether it is financial data, sales data, marketing data, whatever. You will particularly hear this from vendors who provide generic business intelligence/data warehousing solutions. They need to believe this since their solutions [...]