12 09, 2017

What KPIs Matter For My Digital Video Ad Campaigns? Now You Know.

By | September 12th, 2017|Categories: Marketing Measurement Best Practices, Now You Know, Video Marketing|Tags: , , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]

15 06, 2017

Mobile App and Origami Stories Now Available on Apple App Store

By | June 15th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices, Origami Updates|Tags: , , |

In early May, we announced the Spring 2017 release of our marketing performance measurement platform. Among its new features is a new mobile app that delivers Origami Stories, notifications that leverage artificial intelligence to automate the generation and delivery of key performance indicators and insights directly to marketers, in real time. Today, we are excited to [...]

6 12, 2016

A Quick Tour of Measurement for Video Campaigns

By | December 6th, 2016|Categories: Marketing Measurement Best Practices, Video Marketing|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials [...]

10 11, 2016

How Do I Know My Video Advertisement is Successful?

By | November 10th, 2016|Categories: Marketing Analytics, Marketing Measurement Best Practices, Video Marketing|Tags: , , , |

Marketers have doubled-down on paid digital video (DV) ads in the last two years, and with growth comes obstacles in navigating this new frontier. According to the latest IAB Video Study, marketers say the major hurdles to spending on DV ads are measurement (and proving ROI), ease of execution, and content quality.  Even big-time publishers like Facebook [...]

28 10, 2016

Q&A with Mayur Gupta (Part: III): Leading the Charge and the Business Impact of Operationalizing Marketing Data

By | October 28th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the third (and final) installment of their [...]

23 06, 2016

[INFOGRAPHIC] 5 Steps for Marketing Optimization Success

By | June 23rd, 2016|Categories: Digital Marketing, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , |

Check out the findings from Origami Logic's Marketing Signal Survey in our latest infographic, 5 Steps for Marketing Optimization Success. In this infographic you will: Learn about marketing signals Dig in to essential questions your marketing peers are asking, for example, How can you achieve a more complete, accurate understanding of campaign results? Discover the 5 essential steps [...]

15 06, 2016

The 5 C’s of Modern Marketing & the Role of Data (Part I)

By | June 15th, 2016|Categories: Digital Marketing, Guest Perspective, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades. This is the first installment of several with Mayur on the the role of data and the fundamentals of modern marketing: [...]

31 05, 2016

Marketing Measurement Frameworks: How to Tie Likes & Tweets to Business Results

By | May 31st, 2016|Categories: Digital Marketing, Guest Perspective, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , |

If you missed the first post in this series, previously we looked at 4 principles for achieving business results in the ‘sea of big data.’ In this article, we’ll explore: Principle 1: Establish a KPI framework, with a focus on marketing measurement. Marketing includes an increasingly complex set of communications across a wide range of social, digital [...]

12 05, 2016

The Best Marketing Starts With The Best Data

By | May 12th, 2016|Categories: Digital Marketing|Tags: , |

Over 700 marketing leaders  attended this year's Forrester Marketing Forum in New York. The Forrester team did a predictably nice job in pulling together a stellar community of marketing execs, practitioners and vendor partners. Goes without saying that the event was chock full of thought provoking ideas, practical advice and a peer group full of insights [...]

7 04, 2016

Social Marketing Champions of March Madness

By | April 7th, 2016|Categories: Campaign Report, Social Media Marketing|Tags: , , , , |

If you are a marketer, the frenzy of a marketing and advertising opportunity that March Madness presents is one that you can’t afford to miss out on. We are living in an always-on digital world and with the plethora of engagement channels increasing, being able to track cross-channel campaigns and take action on insights has never [...]