17 02, 2017

Highlights From Our 2017 Super Bowl Engagement Report

By | February 17th, 2017|Categories: Campaign Report|Tags: , |

With a $5 million price tag for a 30-second commercial this year, being a Super Bowl advertiser is not for the budget-conscious marketer. However, thanks to social media, Super Bowl campaigns have changed and are no longer just focused on a commercial being shown during the television broadcast. They are now multi-channel in nature and can [...]

16 12, 2016

Which brands won the biggest shopping event of the year?

By | December 16th, 2016|Categories: Campaign Report|Tags: , |

According to Adobe Digital Insights, new records were set this year with$3.34 billion spent online alone on Black Friday and another $3.45 billion spent online on Cyber Monday. That’s $6.8 BILLION in just 2 days of online sales. Wow. With so many brands participating in Black Friday and Cyber Monday, how does one stand out? Throughout [...]

30 08, 2016

Key Findings: Brand Olympics 2016

By | August 30th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , |

The Olympics is one of marketing’s biggest stages as brands vie for the attention of consumers around the world. Since March of this year, we have been tracking the Olympics-related social activity of 40 brands - 38 worldwide and Team USA sponsors and two non-sponsors (adidas and Under Armour). Now that the Olympics torch has been [...]

18 08, 2016

The Social Engagement Value Of An Olympic Star

By | August 18th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Many brands - both sponsors and non-sponsors - are featuring/sponsoring athletes in their Olympic marketing campaigns. One of the benefits of sponsoring athletes is the ability to leverage their star power and their social followings, some of which are very large. We were curious about the value of a star Olympian’s social presence so we took [...]

16 08, 2016

How Olympics Non-Sponsors Are Taking Advantage Of Rule 40

By | August 16th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Much has been written about the new Rule 40 that enables non-sponsors to market during the Olympics, unlike before. Now that the Olympics are underway, we took a look at the different approaches some non-sponsor brands are taking to engage with social audiences during the Games. Here are three different examples… Under Armour - The “Superstar” [...]

1 08, 2016

Visa: How Athletes Are Being Leveraged For Their Olympics Campaigns

By | August 1st, 2016|Categories: Campaign Report, Guest Perspective, Social Media Marketing|Tags: , , , |

Visa is an old pro when it comes to sponsoring major sporting events, like the FIFA World Cup and the Olympics. However, for the Rio Olympics, they are taking a different approach in terms of the role athletes (“Team Visa”) are playing in their marketing Olympics campaigns. We recently had a chance to speak with Jessica [...]

27 07, 2016

How Autotrader Is Creatively Marketing To The Olympics Without Marketing To The Olympics

By | July 27th, 2016|Categories: Campaign Report|Tags: , , , |

If you are not an official Olympics sponsor, running an Olympics-related marketing campaign is not easy. As we discussed in a previous post, while the International Olympic Committee modified a rule (Rule 40) last summer that makes it possible for non-sponsors to run Olympics ad campaigns, there are a lot of restrictions. They can’t mention words [...]

29 06, 2016

Let the Brand Olympics Games Begin!

By | June 29th, 2016|Categories: Campaign Report, Digital Marketing, Marketing Analytics|Tags: , |

Today, we are kicking off our coverage of how brands are engaging and amplifying their presence around the Rio 2016 Olympics. We will be tracking the activities of Olympic sponsors and non-sponsors to come up with our own analysis of what is happening. In addition, we will be curating interesting content we find and will publish it [...]

7 04, 2016

Social Marketing Champions of March Madness

By | April 7th, 2016|Categories: Campaign Report, Social Media Marketing|Tags: , , , , |

If you are a marketer, the frenzy of a marketing and advertising opportunity that March Madness presents is one that you can’t afford to miss out on. We are living in an always-on digital world and with the plethora of engagement channels increasing, being able to track cross-channel campaigns and take action on insights has never [...]

25 02, 2015

Key Marketing Insights from the 87th Academy Awards

By | February 25th, 2015|Categories: Campaign Report|Tags: , , |

The Oscars or Academy Awards is one of the most anticipated nights of the year for Hollywood. It’s a night of glitz, glamour and celebrities that draw in more than 40 million viewers each year. What does this night mean for brands? Well, it creates the perfect marketing opportunity for brands in all kinds of industries. [...]