The Current State, Shift, and Shortfalls of Marketing Analytics with a Chase Bank Exec

By | June 7th, 2016|Categories: Guest Perspective, Marketing Analytics|Tags: , , |

Welcome to the second in a series of guest posts, where we have invited industry opinion leaders to share their thoughts on a variety of topics facing the rapidly evolving marketing function. This Q&A session is with Mark Schwartz, leader of the Digital Analytics, Business Insights team at Chase. Q1: How would you describe the current [...]