5 06, 2017

80% of brand marketers are out of touch with their campaign data, are you?

By | June 5th, 2017|Categories: Cross-Channel Measurement, Origami Updates|Tags: , , |

How important is it to gain the benefits of aggregating and analyzing your campaign data from various channels? How would you rate your organization’s ability in this area? These are the type of questions we asked digital marketers in a survey we recently conducted with Brand Innovators. Last week we released the results of the survey, [...]

21 12, 2016

What is the Marketing Graph™ Anyways?

By | December 21st, 2016|Categories: Cross-Channel Measurement, Origami Logic Platform|Tags: , , |

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]

28 10, 2016

Q&A with Mayur Gupta (Part: III): Leading the Charge and the Business Impact of Operationalizing Marketing Data

By | October 28th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the third (and final) installment of their [...]

30 09, 2016

Q&A with Mayur Gupta (Part: II): Operationalizing Marketing Data and Getting Away From Channel-based Frameworks

By | September 30th, 2016|Categories: Cross-Channel Measurement, Guest Perspective, Marketing Measurement Best Practices, Uncategorized|Tags: , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades (Edit: Mayur is VP Growth & Marketing at Spotify as of Oct. 2016). This is the second installment of their conversation (part [...]

16 09, 2016

Curious Which Brands Placed Gold, Silver and Bronze in the Brand Olympics? We Have You Covered!

By | September 16th, 2016|Categories: Cross-Channel Measurement, Marketing Analytics, Social Media Marketing|Tags: , , , , |

                    Now that the Games are over, here are some of the brands that scored big in the social engagement event for their Olympics marketing campaign. First, the medal winners. No surprise that they are all athletic apparel brands that had a lot at stake during the Olympics. [...]

30 08, 2016

Key Findings: Brand Olympics 2016

By | August 30th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , |

The Olympics is one of marketing’s biggest stages as brands vie for the attention of consumers around the world. Since March of this year, we have been tracking the Olympics-related social activity of 40 brands - 38 worldwide and Team USA sponsors and two non-sponsors (adidas and Under Armour). Now that the Olympics torch has been [...]

18 08, 2016

The Social Engagement Value Of An Olympic Star

By | August 18th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Many brands - both sponsors and non-sponsors - are featuring/sponsoring athletes in their Olympic marketing campaigns. One of the benefits of sponsoring athletes is the ability to leverage their star power and their social followings, some of which are very large. We were curious about the value of a star Olympian’s social presence so we took [...]

16 08, 2016

How Olympics Non-Sponsors Are Taking Advantage Of Rule 40

By | August 16th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Much has been written about the new Rule 40 that enables non-sponsors to market during the Olympics, unlike before. Now that the Olympics are underway, we took a look at the different approaches some non-sponsor brands are taking to engage with social audiences during the Games. Here are three different examples… Under Armour - The “Superstar” [...]

17 05, 2016

The Role of Marketing in Today’s Evolving MarTech Landscape According to Antonio Lucio, CMO of HP

By | May 17th, 2016|Categories: Digital Marketing, Guest Perspective|Tags: , , |

Welcome to the first in a series of guest posts, where we have invited industry opinion leaders to share their thoughts on a variety of topics facing the rapidly evolving marketing function. We hope you find these informative and thought provoking and encourage conversation around the topics. Enjoy this conversation with Antonio Lucio, CMO of HP, [...]

5 04, 2016

2016 Marketing Signals Survey Report

By | April 5th, 2016|Categories: Cross-Channel Measurement, Marketing Analytics|Tags: , , , |

In early 2016, we conducted an online survey investigating the ways today’s marketers quantify marketing signals and optimize marketing performance. The results of the Marketing Signals Survey are detailed in a report that offers insight into the channels, optimization drivers, and measurement barriers that impact marketers most, along with the potential opportunities marketers may be missing. [...]