7 04, 2015

Origami Logic Content Cards: Connecting Creative Assets and Performance Data Across Channels

By | April 7th, 2015|Categories: Cross-Channel Measurement|Tags: , , |

Today is the day! Origami Logic is excited to announce the integration of our new Content Cards. The newest addition to our marketing intelligence platform takes marketing performance measurement to the next level. Our new Content Cards connect creative assets such as videos, photos, artwork and other forms of content to campaign performance data. Not only [...]

19 03, 2015

Marketing Hacks: How to Name and Categorize Data for Accurate Reporting That Scales

By | March 19th, 2015|Categories: Cross-Channel Measurement, Digital Marketing, Marketing Measurement Best Practices, Origami Logic Platform|Tags: , , , , , |

One of the most overwhelming experiences a marketer can have is trying to make sense of unorganized mountains of performance data. The average marketer collects data from dozens of sources and channels across social media, search, adwords, web, display ads and many more. Not only is this data collected from multiple sources, these grouping of sources [...]

12 05, 2014

Cross-Channel Analysis Requires Metric Consolidation

By | May 12th, 2014|Categories: Cross-Channel Measurement|Tags: , , |

Last week our head of product marketing, Kohki Yamaguchi, authored an article on Marketingland regarding steps to get started with cross-channel analysis. Cross-channel analysis is viewed as difficult by some, but it can be as simple or as complex as you make it. The full article goes into a lot more detail, but here is a summary of the [...]