30 11, 2017

What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

By | November 30th, 2017|Categories: Marketing Analytics, Now You Know|Tags: , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video impressions, custom marketing KPIs, and marketing dashboards… Learn [...]

12 12, 2016

[Infographic] 3 Steps to Successful Digital Video Ad Campaigns

By | December 12th, 2016|Categories: Digital Marketing, Video Marketing|Tags: , |

In this infographic, you will learn the 3 keys to producing successful digital video ad campaigns: Establish a measurement foundation Build creatives to support your KPIs Execute across the right inventory For more on creating powerful digital videos and to see some examples of winning campaigns, check out our Insider's Guide to Video Advertising.    

11 10, 2016

A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

By | October 11th, 2016|Categories: Digital Marketing, Marketing Analytics, Uncategorized|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler's Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change shows absolutely no sign of letting up. Your job looks [...]

6 10, 2016

Speaking the Language of Marketing Measurement

By | October 6th, 2016|Categories: Digital Marketing, Marketing Measurement Best Practices|Tags: , |

The latest CMO Survey from Duke University’s Fuqua School of Business reveals that the challenge of how to prove Marketing’s value continues to hound CMOs. CMOs remain under pressure to demonstrate their impact.  According the study, quantitatively proving the impact of Marketing is one of CMOs’ key concerns this year. One may wonder why this issue [...]

15 07, 2016

How a Strong Content Strategy Drives an Iconic Brand: In the Words of Visa, The North Face, Eventbrite, Bank of America, and GE Digital

By | July 15th, 2016|Categories: Campaign Report, Digital Marketing, Guest Perspective, Marketing Measurement Best Practices|Tags: , , |

Yesterday at the Brand Innovators Content Marketing #bisummit, we got to hear leading brand marketers from Visa, The North Face, Eventbrite, Bank of America, and GE Digital discuss how a strong content marketing strategy can drive an iconic brand strategy. This panel was led by Origami Logic CMO, Steven Wastie, and the contributors included: Don Ball, Visa Courtney Blacker, The [...]

23 06, 2016

[INFOGRAPHIC] 5 Steps for Marketing Optimization Success

By | June 23rd, 2016|Categories: Digital Marketing, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , |

Check out the findings from Origami Logic's Marketing Signal Survey in our latest infographic, 5 Steps for Marketing Optimization Success. In this infographic you will: Learn about marketing signals Dig in to essential questions your marketing peers are asking, for example, How can you achieve a more complete, accurate understanding of campaign results? Discover the 5 essential steps [...]

15 06, 2016

The 5 C’s of Modern Marketing & the Role of Data (Part I)

By | June 15th, 2016|Categories: Digital Marketing, Guest Perspective, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades. This is the first installment of several with Mayur on the the role of data and the fundamentals of modern marketing: [...]

31 05, 2016

Marketing Measurement Frameworks: How to Tie Likes & Tweets to Business Results

By | May 31st, 2016|Categories: Digital Marketing, Guest Perspective, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , |

If you missed the first post in this series, previously we looked at 4 principles for achieving business results in the ‘sea of big data.’ In this article, we’ll explore: Principle 1: Establish a KPI framework, with a focus on marketing measurement. Marketing includes an increasingly complex set of communications across a wide range of social, digital [...]

27 05, 2016

The New Business Model for the Data Revolution — No Matter the Industry

By | May 27th, 2016|Categories: Digital Marketing, Guest Perspective|Tags: , |

As a newcomer to the Bay Area and over the weeks, I have met many start-ups at different stages of their development. I’ve found that in this data revolution, business have shifted the way they leverage data -- no matter the industry. Let's have a look at the food industry. Instacart is an app that offers [...]

6 07, 2015

The Value Of Great Experiences: My Time At The Women’s World Cup

By | July 6th, 2015|Categories: Origami Opinions|Tags: , , |

Editor's Note: Scott Jones is the VP of Marketing at Origami Logic. He is a regular columnist for Media Post and this article first appeared on Media Post in June 2015. I haven’t been to Whatever USA, I didn’t see “Jurassic World” on it’s opening weekend, and, unfortunately, I won’t be attending any of this Summer’s Grateful Dead Fare [...]