14 02, 2018

Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

By | February 14th, 2018|Categories: Analyst Report|Tags: |

Link Insights To Action With A Measurement-Driven Organization Marketing performance measurement helps brands precisely quantify the incremental impact of marketing, identify customer buying trends, and inform future marketing strategy. Now, many firms are eager to develop a more advanced measurement-driven approach to optimize marketing budgets and deliver better cross-channel marketing messages, strategies, and measurement. But there's [...]

17 10, 2017

Do You Know Your Marketing Measurement Maturity Level? (Forrester)

By | October 17th, 2017|Categories: Analyst Report, Marketing Analytics|Tags: , |

At Origami Logic, we have the pleasure of interacting with some of the world’s largest advertisers. In our discussions with them, we find that organizations are on different points of a spectrum, in terms of the people, technology and processes they have in place to measure the performance of their marketing activities. Thus, when we begin [...]

8 06, 2017

Agile Marketing to the Constantly Connected Customer

By | June 8th, 2017|Categories: Marketing Measurement Best Practices, Origami Updates|Tags: , |

In May we kicked off our State of Digital Marketing Measurement Q&A series; where Steven Wastie, CMO of Origami Logic, began asking Tina Moffett of Forrester all of our burning questions about digital, agile marketing and data-driven approaches best for the most contemporary brand marketers today. If you missed the first post about post-digital and the [...]

25 05, 2017

Post-Digital According to Forrester’s Tina Moffett

By | May 25th, 2017|Categories: Guest Perspective, Origami Updates|Tags: |

We are kicking off our State of Marketing Performance Measurement Q&A series. Steven Wastie, CMO of Origami Logic, recently spent some time with Tina Moffett of Forrester. He asked her all of our burning questions about digital marketing and the agile, data-driven approaches being used by the most contemporary brand marketers today. This is Part 1: What [...]

3 08, 2016

Keeping up with Marketing Measurement

By | August 3rd, 2016|Categories: Cross-Channel Measurement, Marketing Dashboards, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

Forrester Research just published an update to their “Vendor Landscape: Marketing Measurement and Optimization Solutions” research note. This is an update to an existing note and once again attempts to frame a very diverse, fast moving and constantly evolving practice area - far from an easy task and kudos to the team for taking it on. [...]