The Social Engagement Value Of An Olympic Star

By | August 18th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Many brands - both sponsors and non-sponsors - are featuring/sponsoring athletes in their Olympic marketing campaigns. One of the benefits of sponsoring athletes is the ability to leverage their star power and their social followings, some of which are very large. We were curious about the value of a star Olympian’s social presence so we took [...]