13 04, 2017

Solving the Problem of Media Transparency, Fraud and Trust: A CMO Club Summit Recap

By | April 13th, 2017|Categories: Guest Perspective, Marketing Analytics, Origami Opinions|Tags: , , , , |

  Co-Authored by Dan Salzman, Global Head of Media, Analytics and Insights at HP, and Opher Kahane, CEO & Co-Founder at Origami Logic. This is a recap of a mainstage session that was led by Salzman and Kahane during The CMO Club Spring Summit. Originally posted on the CMO Club blog. What if every time you [...]

17 05, 2016

The Role of Marketing in Today’s Evolving MarTech Landscape According to Antonio Lucio, CMO of HP

By | May 17th, 2016|Categories: Digital Marketing, Guest Perspective|Tags: , , |

Welcome to the first in a series of guest posts, where we have invited industry opinion leaders to share their thoughts on a variety of topics facing the rapidly evolving marketing function. We hope you find these informative and thought provoking and encourage conversation around the topics. Enjoy this conversation with Antonio Lucio, CMO of HP, [...]