1 08, 2017

Industry Visionary and Former Beckon Executive, April Brown, Joins Origami Logic to Head Marketing Analytics Strategy Consulting

By | August 1st, 2017|Categories: Marketing Analytics|Tags: , , |

Today, we are excited to announce that April Brown has joined Origami Logic as our vice president of consulting, marketing analytics strategy. In this role, she will be leading a team that extends our client-centric Origami Logic engagement model to deliver consulting services that go beyond solution implementations and provide advisory services in marketing performance measurement [...]

15 06, 2017

Mobile App and Origami Stories Now Available on Apple App Store

By | June 15th, 2017|Categories: Marketing Analytics, Marketing Measurement Best Practices, Origami Updates|Tags: , , |

In early May, we announced the Spring 2017 release of our marketing performance measurement platform. Among its new features is a new mobile app that delivers Origami Stories, notifications that leverage artificial intelligence to automate the generation and delivery of key performance indicators and insights directly to marketers, in real time. Today, we are excited to [...]

18 05, 2017

Want transparent access to marketing performance data? Own the problem.

By | May 18th, 2017|Categories: Origami Logic Platform, Origami Opinions, Origami Updates|Tags: , , |

It’s been eight months since Facebook “Inflate-Gate” (as a refresher, see admission from Facebook), where they miscalculated the average view time on video ads during a two-year period, but the saga continues. Earlier this week, Facebook admitted to their fifth metrics error and this time, they are refunding some advertisers. Advertisers are getting frustrated and are [...]

13 04, 2017

Solving the Problem of Media Transparency, Fraud and Trust: A CMO Club Summit Recap

By | April 13th, 2017|Categories: Guest Perspective, Marketing Analytics, Origami Opinions|Tags: , , , , |

  Co-Authored by Dan Salzman, Global Head of Media, Analytics and Insights at HP, and Opher Kahane, CEO & Co-Founder at Origami Logic. This is a recap of a mainstage session that was led by Salzman and Kahane during The CMO Club Spring Summit. Originally posted on the CMO Club blog. What if every time you [...]

23 03, 2017

Capitalizing on the Age of Mobility

By | March 23rd, 2017|Categories: Cross-Channel Measurement, Marketing Measurement Best Practices, Mobile Marketing|Tags: , , , |

  The following post is the foreword to The Insider's Guide to Mobile Advertising. "In 2015, the smartphone emerged as the primary touchpoint for the entire U.S. digital audience, representing 65% of all time spent on digital media. And, already by Q1 of 2017, smartphone ownership is at 81% of Americans 12 and older, according Edison [...]

17 02, 2017

Highlights From Our 2017 Super Bowl Engagement Report

By | February 17th, 2017|Categories: Campaign Report|Tags: , |

With a $5 million price tag for a 30-second commercial this year, being a Super Bowl advertiser is not for the budget-conscious marketer. However, thanks to social media, Super Bowl campaigns have changed and are no longer just focused on a commercial being shown during the television broadcast. They are now multi-channel in nature and can [...]

16 12, 2016

Which brands won the biggest shopping event of the year?

By | December 16th, 2016|Categories: Campaign Report|Tags: , |

According to Adobe Digital Insights, new records were set this year with$3.34 billion spent online alone on Black Friday and another $3.45 billion spent online on Cyber Monday. That’s $6.8 BILLION in just 2 days of online sales. Wow. With so many brands participating in Black Friday and Cyber Monday, how does one stand out? Throughout [...]

16 11, 2016

Announcing the Fall 2016 Release of Our Marketing Signal Measurement Platform, Features Marketing Graph™ Advances

By | November 16th, 2016|Categories: Marketing Analytics, Origami Logic Platform|Tags: , , , , |

We are excited to be announcing the latest release of our Marketing Signal Measurement Platform. This release helps marketers make cross-channel campaign decisions in-flight and address data transparency concerns. The latest enhancements to the platform and the foundational Marketing Graph™ provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, [...]

10 11, 2016

How Do I Know My Video Advertisement is Successful?

By | November 10th, 2016|Categories: Marketing Analytics, Marketing Measurement Best Practices, Video Marketing|Tags: , , , |

Marketers have doubled-down on paid digital video (DV) ads in the last two years, and with growth comes obstacles in navigating this new frontier. According to the latest IAB Video Study, marketers say the major hurdles to spending on DV ads are measurement (and proving ROI), ease of execution, and content quality.  Even big-time publishers like Facebook [...]

11 10, 2016

A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

By | October 11th, 2016|Categories: Digital Marketing, Marketing Analytics, Uncategorized|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler's Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change shows absolutely no sign of letting up. Your job looks [...]