19 09, 2016

Big Brands are Boarding the Back-to-School Bus: See Why Disney and Dolce & Gabbana are Getting an A+ in Social Engagement

By | September 19th, 2016|Categories: Marketing Analytics, Social Media Marketing|Tags: , |

The Back-to-School shopping season is big business. In a recent survey, The National Retail Federation estimated that $27.3 billion will be spent on Back-to-School shopping this year, a significant increase over the $24.9 billion spent in 2015. Now that the new school year is gearing up, we thought it would be a good time to take [...]

16 09, 2016

Curious Which Brands Placed Gold, Silver and Bronze in the Brand Olympics? We Have You Covered!

By | September 16th, 2016|Categories: Cross-Channel Measurement, Marketing Analytics, Social Media Marketing|Tags: , , , , |

                    Now that the Games are over, here are some of the brands that scored big in the social engagement event for their Olympics marketing campaign. First, the medal winners. No surprise that they are all athletic apparel brands that had a lot at stake during the Olympics. [...]

7 09, 2016

Understanding Attribution: Join us for a webinar on September 13th to discuss common pitfalls and limitations

By | September 7th, 2016|Categories: Events, Marketing Analytics|Tags: , , , |

As a marketer in today’s fast-changing business environment, you’re facing an increasingly diverse set of challenges. You’re delivering your messages in a growing number of digital and offline channels, each generating potentially valuable data (and tons of it). At the same time, you’ve never had more ROI accountability or more requests for metrics in the pursuit [...]

3 08, 2016

Keeping up with Marketing Measurement

By | August 3rd, 2016|Categories: Cross-Channel Measurement, Marketing Dashboards, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

Forrester Research just published an update to their “Vendor Landscape: Marketing Measurement and Optimization Solutions” research note. This is an update to an existing note and once again attempts to frame a very diverse, fast moving and constantly evolving practice area - far from an easy task and kudos to the team for taking it on. [...]

15 06, 2016

The 5 C’s of Modern Marketing & the Role of Data (Part I)

By | June 15th, 2016|Categories: Digital Marketing, Guest Perspective, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades. This is the first installment of several with Mayur on the the role of data and the fundamentals of modern marketing: [...]

7 06, 2016

The Current State, Shift, and Shortfalls of Marketing Analytics with a Chase Bank Exec

By | June 7th, 2016|Categories: Guest Perspective, Marketing Analytics|Tags: , , |

Welcome to the second in a series of guest posts, where we have invited industry opinion leaders to share their thoughts on a variety of topics facing the rapidly evolving marketing function. This Q&A session is with Mark Schwartz, leader of the Digital Analytics, Business Insights team at Chase. Q1: How would you describe the current [...]

31 05, 2016

Marketing Measurement Frameworks: How to Tie Likes & Tweets to Business Results

By | May 31st, 2016|Categories: Digital Marketing, Guest Perspective, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , |

If you missed the first post in this series, previously we looked at 4 principles for achieving business results in the ‘sea of big data.’ In this article, we’ll explore: Principle 1: Establish a KPI framework, with a focus on marketing measurement. Marketing includes an increasingly complex set of communications across a wide range of social, digital [...]

12 05, 2016

The Best Marketing Starts With The Best Data

By | May 12th, 2016|Categories: Digital Marketing|Tags: , |

Over 700 marketing leaders  attended this year's Forrester Marketing Forum in New York. The Forrester team did a predictably nice job in pulling together a stellar community of marketing execs, practitioners and vendor partners. Goes without saying that the event was chock full of thought provoking ideas, practical advice and a peer group full of insights [...]

4 05, 2016

Market Local, Measure Global: Leading Global Fortune 50 Powerhouse Moves to Daily Insights using Origami Logic

By | May 4th, 2016|Categories: Marketing Analytics, Origami Opinions|Tags: , |

In order to remain relevant in today’s customer-centric world, it’s not a stretch to say that global brands are aware they need localized digital marketing strategies. However, this presents a new challenge: How can global brands and executive teams adequately understand what’s going on at the local level, in a timely enough manner to make effective [...]

18 04, 2016

The Path Forward to Better Social Performance Measurement

By | April 18th, 2016|Categories: Marketing Analytics, Marketing Measurement Best Practices, Social Media Marketing|Tags: , |

As Social Investment Grows, it’s Harder to Track Results Social has become a critical activation channel for brands to engage and interact with consumers. According to recent data from The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years, a dramatic increase from [...]