21 12, 2016

What is the Marketing Graph™ Anyways?

By | December 21st, 2016|Categories: Cross-Channel Measurement, Origami Logic Platform|Tags: , , |

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]

16 11, 2016

Announcing the Fall 2016 Release of Our Marketing Signal Measurement Platform, Features Marketing Graph™ Advances

By | November 16th, 2016|Categories: Marketing Analytics, Origami Logic Platform|Tags: , , , , |

We are excited to be announcing the latest release of our Marketing Signal Measurement Platform. This release helps marketers make cross-channel campaign decisions in-flight and address data transparency concerns. The latest enhancements to the platform and the foundational Marketing Graph™ provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, [...]