12 09, 2017

What KPIs Matter For My Digital Video Ad Campaigns? Now You Know.

By | September 12th, 2017|Categories: Marketing Measurement Best Practices, Now You Know, Video Marketing|Tags: , , |

Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]

8 06, 2017

Agile Marketing to the Constantly Connected Customer

By | June 8th, 2017|Categories: Marketing Measurement Best Practices, Origami Updates|Tags: , |

In May we kicked off our State of Digital Marketing Measurement Q&A series; where Steven Wastie, CMO of Origami Logic, began asking Tina Moffett of Forrester all of our burning questions about digital, agile marketing and data-driven approaches best for the most contemporary brand marketers today. If you missed the first post about post-digital and the [...]

28 04, 2017

How to Measure Your Mobile Campaign ROI

By | April 28th, 2017|Categories: Mobile Marketing, Origami Updates|Tags: , |

Get an insider’s view on how to implement effective measurement strategies to prove marketing ROI of complex mobile advertising campaigns. Mobile Activity is Shifting Fast Mobile devices are changing the customer journey faster than ever with always-on access to information. This shift is introducing new challenges and begs a lot of questions... Do you have the data [...]

3 03, 2017

Marketing Intelligence: BI, Build, or Buy?

By | March 3rd, 2017|Categories: Origami Opinions|Tags: , , |

  For those who’ve tried the BI and build paths, it’s no longer a question. The proliferation of marketing signals has become daunting, if not ridiculous. According to Scott Brinker there are nearly 5,000 martech vendors out there, many of them representing distinct data sources for marketers to analyze and optimize against. The CMO of one of [...]

10 11, 2016

How Do I Know My Video Advertisement is Successful?

By | November 10th, 2016|Categories: Marketing Analytics, Marketing Measurement Best Practices, Video Marketing|Tags: , , , |

Marketers have doubled-down on paid digital video (DV) ads in the last two years, and with growth comes obstacles in navigating this new frontier. According to the latest IAB Video Study, marketers say the major hurdles to spending on DV ads are measurement (and proving ROI), ease of execution, and content quality.  Even big-time publishers like Facebook [...]

20 10, 2016

So You Say You Want a Marketing Dashboard…Let’s Talk

By | October 20th, 2016|Categories: Marketing Dashboards, Marketing Measurement Best Practices, Uncategorized|Tags: , , , |

As part of continuing series on Marketing metrics & dashboarding, we hope you have had a chance to listen to our first webinar, “Why You Need to Speak the Language of Marketing Performance”. We defined the essential terminology associated with Marketing Performance Measurement, and promised to dive into what to consider when designing and building a marketing performance dashboard.  [...]

6 10, 2016

Speaking the Language of Marketing Measurement

By | October 6th, 2016|Categories: Digital Marketing, Marketing Measurement Best Practices|Tags: , |

The latest CMO Survey from Duke University’s Fuqua School of Business reveals that the challenge of how to prove Marketing’s value continues to hound CMOs. CMOs remain under pressure to demonstrate their impact.  According the study, quantitatively proving the impact of Marketing is one of CMOs’ key concerns this year. One may wonder why this issue [...]

15 07, 2016

How a Strong Content Strategy Drives an Iconic Brand: In the Words of Visa, The North Face, Eventbrite, Bank of America, and GE Digital

By | July 15th, 2016|Categories: Campaign Report, Digital Marketing, Guest Perspective, Marketing Measurement Best Practices|Tags: , , |

Yesterday at the Brand Innovators Content Marketing #bisummit, we got to hear leading brand marketers from Visa, The North Face, Eventbrite, Bank of America, and GE Digital discuss how a strong content marketing strategy can drive an iconic brand strategy. This panel was led by Origami Logic CMO, Steven Wastie, and the contributors included: Don Ball, Visa Courtney Blacker, The [...]

23 06, 2016

[INFOGRAPHIC] 5 Steps for Marketing Optimization Success

By | June 23rd, 2016|Categories: Digital Marketing, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , |

Check out the findings from Origami Logic's Marketing Signal Survey in our latest infographic, 5 Steps for Marketing Optimization Success. In this infographic you will: Learn about marketing signals Dig in to essential questions your marketing peers are asking, for example, How can you achieve a more complete, accurate understanding of campaign results? Discover the 5 essential steps [...]

15 06, 2016

The 5 C’s of Modern Marketing & the Role of Data (Part I)

By | June 15th, 2016|Categories: Digital Marketing, Guest Perspective, Marketing Analytics, Marketing Measurement Best Practices|Tags: , , , , , , |

As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of Digital at HealthGrades. This is the first installment of several with Mayur on the the role of data and the fundamentals of modern marketing: [...]