11 10, 2016

A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

By | October 11th, 2016|Categories: Digital Marketing, Marketing Analytics, Uncategorized|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler's Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change shows absolutely no sign of letting up. Your job looks [...]

5 04, 2016

2016 Marketing Signals Survey Report

By | April 5th, 2016|Categories: Cross-Channel Measurement, Marketing Analytics|Tags: , , , |

In early 2016, we conducted an online survey investigating the ways today’s marketers quantify marketing signals and optimize marketing performance. The results of the Marketing Signals Survey are detailed in a report that offers insight into the channels, optimization drivers, and measurement barriers that impact marketers most, along with the potential opportunities marketers may be missing. [...]