6 02, 2017

Convergence of Adtech and Martech Demands Marketing Data Standards

By | February 6th, 2017|Categories: Origami Opinions|Tags: , |

Digital marketing has raised the bar for the type of experiences consumers expect from brands. This is forcing marketers to up their game and in doing so, they are using advertising technology (adtech) and marketing technology (martech) spaces to attract, engage and acquire customers. But in a recently published report entitled, “A More Perfect Union: Adtech [...]

8 03, 2013

The Limits of the Pure Technology Role in Marketing

By | March 8th, 2013|Categories: Origami Opinions|Tags: , , |

  Forbes: MarTech Strength vs. the Human Intuition  In his recent Forbes article,  “The Limits Of Big Data Marketing”, Greg Satell (@Digitaltonto) describes the limits technology can have in marketing. “The future of marketing,” he says, “resides not in the power of our technology, but in the spirit of our human intent.” While it is true [...]