19 10, 2017

Media Transparency State of Affairs

By | October 19th, 2017|Categories: Media Transparency, Origami Opinions, Origami Updates|Tags: , , |

We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now is what is being done about it? Is the status quo prevailing or is there an actual re-engineering of the brand/agency ecosystem taking place that [...]

13 04, 2017

Solving the Problem of Media Transparency, Fraud and Trust: A CMO Club Summit Recap

By | April 13th, 2017|Categories: Guest Perspective, Marketing Analytics, Origami Opinions|Tags: , , , , |

  Co-Authored by Dan Salzman, Global Head of Media, Analytics and Insights at HP, and Opher Kahane, CEO & Co-Founder at Origami Logic. This is a recap of a mainstage session that was led by Salzman and Kahane during The CMO Club Spring Summit. Originally posted on the CMO Club blog. What if every time you [...]

31 08, 2016

Media Transparency – who’s at fault?

By | August 31st, 2016|Categories: Media Transparency, Origami Opinions|Tags: , |

  In the aftermath of the ANA’s initial Media Transparency Report  and follow-up recommendations, one thing is clear: media transparency is one piece of a larger transparency problem that advertisers and agencies need to discuss. This is an urgent matter. For context, consider the conditions for agencies and advertisers: Advertisers: Brands are struggling to operate and [...]