Why Integrate Viewability Data and Marketing Data?

By | October 31st, 2017|Categories: Marketing Analytics|Tags: , |

With media transparency making headlines, it has become a key initiative for advertisers to get transparent access to data that shows how their media is performing. Viewability, invalid traffic and brand safety data are critical in this effort so as a result, solutions that offer such data -- Moat, for example -- have become an important [...]